Area Director of Sales

Our client, a luxury beach resort located in the cosmopolitan hub of Bali island that attracts guests seeking both excitement and relaxation, is actively seeking a dynamic and experienced Area Director of Sales.

As an Area Director of Sales, your role is also responsible to manage Wedding & Event Sales Manager, Senior Sales Manager, Reservation and Sales Coordinator.

Note: open to Indonesian candidates only.

Requirements

Minimum 10 years of progressive experience in Sales and Marketing within the luxury hospitality industry, with at least 2 years in an Director of Sales or senior commercial leadership role.

Proven experience with luxury resorts, five-star hotels, or internationally recognized hospitality brands.

Strong understanding of luxury market segments, including FIT, Leisure, Corporate, MICE, Wholesale, Consortia, and Luxury Travel Advisors (e.g., Virtuoso).

Established relationships with travel partners, luxury travel agencies, corporate clients, destination management companies (DMCs), and key accounts, both locally and internationally.

• Demonstrated ability to generate new business, manage key accounts, negotiate contracts, and consistently achieve sales targets.
• Strong communication, presentation, negotiation, and relationship-building skills.

Good commercial awareness with the ability to analyze market trends, competitor activities, and sales performance to identify business opportunities.

Experience working collaboratively with Revenue Management, Marketing, Reservations, and Operations to maximize hotel performance and revenue.

• Excellent written and spoken English; additional language(s) will be an advantage.
• Willingness to travel domestically and internationally for sales calls, trade shows, roadshows, and client engagements.
• Self-motivated, results-driven, and able to thrive in a fast-paced luxury hospitality environment.

Responsibilities

Work closely with the General Manager in the elaboration of the brand's sales standards and procedures and directly responsible of their implementation.

• Compiles all necessary market information and prepares and present annual sales and marketing plan as well as middle year estimate.
• Plans, co-ordinates and direct all activities of the Sales Department.
• Ensure at all time maximum yield for the property both in term of occupancy and average room rate.

Maximum of the revenue by preparing market strategies and ensuring the implementation, control, and distribution of those strategies both via hotel sales members activities.

Monitor the preparation and supervision of monthly sales activity report, daily sales call report.

Directly responsible for the repartition of accounts and for ensuring maximation of sales activities by controlling both quality and quantity of sales as well as other sales activities.

Ensures at all times to stay fully up to date on the market conditions and make regular recommendations to the General Manager.

Present on a monthly basis targets of revenue to be achieved and ensures implementation control and monthly assessment of sales members in regards to the sales bonus system.

• Performs important regular sales calls and overseas sales trip.
• Confers and secures important agreements with major commercial partners.
• Ensures to anticipate on the market tendencies and implement timely promotions to ensure maximation of the hotel total revenue.
• Prepares and presents the quarterly business action plan for the hotel Sales, as well as review of the previous quarters.

Prepares for the general Managers approval the rate structure of the hotel and ensures full implementation and respect from the rest of the team.

Ensures with the other departments concerned implementation and respect of all brand standards and ensure that the reporting standards and deadlines are always respected.

• Responsible for the individual performances of all sales team members.
• Constantly develops new markets and commercial strategies to internationalize our marketing and business sources.