Brand Activation Manager

Combiphar Group is #Hiring!

As a Brand Activation Manager at COMBIPHAR Group (Food and Wellness Brands), you will play a pivotal role in driving the execution of innovative and impactful brand activation campaigns that elevate our brand presence and engagement with customers.

Job Overview

The Offline/Activation Manager is responsible for planning, executing, and optimizing all offline marketing initiatives to drive brand awareness and equity, penetration and consumer acquisition. This role ensures strong brand visibility across on-ground channels including events, partnerships, collaborations, activations and community engagement.

Requirements

Experience in handling multi brand activation starting from activation strategy, deployment, execution and monitoring

Proven track record of leading and managing team effectively and experience working with cross-functional stakeholders, and leading Activation plans for internal and external stakeholders

• Exceptional problem-solving skills and experience in brand activation reporting, trend monitoring and developing an improvement plan
• Willing to work fully from office (WFO) at Senopati
• , South Jakarta and managing activation outside office working hour

Key Responsibilities

Develop, manage and implement comprehensive Offline Marketing strategies align with overall Marketing (Business and Brand) Objectives across brand through activations, collaborations, partnerships and promotional tools

Manage annual offline marketing plans and budgets

Collaborate with Brand, Trade Strategy & Planning, Sales team and Agencies to ensure integrated activation strategy translate it into brand/ brand activation measure

Monitor and optimize Activation funnel from offline touchpoints: Reach – Trial – Sales – Transaction - New Consumer – ROI