Brand Environment Manager

Purpose

• Interpret global/Cluster BE Guidelines and seasonal concepts for local execution and adapt accordingly.
• Lead the planning, development and execution of local market on Brand Environment directives and strategy.

Ensure brand environment initiatives and directives are consistent with key strategic choices in AFP & SBP and provide comfort and at the same time provide a positive shopping experience for consumers.

Coordinate the development of VM Development Plans (Capacity Planning and Planogram) for new and renewal stores: Retail, Shop in Shop, Outlet and Traditional Wholesaler.

• Coordinate and manage digital content and activation of products in-store.
• Covers both brands Levi’s & other brands within the LS&Co where applicable.

Responsibilities

Liaise with local market Brand Environment Specialist, SP&C Manager/Specialist, Cluster BX teams and Sub Cluster/Market Marketing Leads, Merchandising and Planning teams on all BE Initiatives.

Adapt global/Cluster direction on seasonal guides, plan, provide direction and execute in retail environments to guarantee brand strategy understanding & overseeing wholesale environment as well. Capable to translate BE principles into all retail environment: Retail, SIS, Outlet and Traditional Wholesaler.

Provides clear direction on campaign BE plan for O&O, franchisee/partners optimal execution.  Take through plan with key counterparts at O&O and franchisee/partner level.

Insights to action. Leverage shopper research a finding to fine-tune in market execution.

Provide training to District Managers, Store Managers and Store Visual Merchandisers to guarantee a clear direction and execution consistency as per Brand Standards.

Follow up on VM executions on floor monthly and provide feedback to DM’s, Store Managers and Store Visual Merchandisers.

Review floor plans together with SP&C teams for refits, new openings in all channels and work on approvals with SP&C teams on a timely manner.

Define the flow & layout and fixture configuration within the Global/Cluster approval. Review needs from retail operations, merchandising capacity & assortment planogram planning to guarantee the best strategy by channel.

• Manage and coordinate in-store digital content.
• Drive collaboration with Retail, Wholesale, SP&C, Marketing, Planning and Merchandising team to ensure alignment with business needs.
• Understand changes to BVPs, DDGs, product architecture and focus that would impact VM of the brand.

Provide direction in terms of vendors, pricing, quality, and strategy to VM’s on window and in-store components for both Retail, Outlet and Wholesale according to tiering and segmentation.

Timely reports of BE activity and competitive activities to BX Cluster team, local Commercial and Marketing teams.

Requirements

• Tertiary education specializing in Visual Arts, Design or equivalent.
• 5 years similar work experience in Visual Merchandising, Advertising and other creative work with strong VM Skill sets.
• Experience with fashion or retail industry preferred but not required.
• Working knowledge of the retail environment; and retail presence/store planning concepts.
• Previous experience working on brands/brand management is ideal.
• Adapt in the use of graphic/design software.

LOCATION

Indonesia, Jakarta - Office

FULL TIME/PART TIME

Full time