Brand Executive

Tanggung Jawab

• GTM & Product Marketing
• Develop GTM plans with the Marketing team for new products and collections.
• Define key product highlights, USPs, and consumer-facing product messages.
• Ensure launch readiness across marketing, retail, e-commerce, and operations.
• Marketing & Activation
• Collaborate with Marketing on campaigns, product launches, KOL initiatives, events, and brand activations.
• Provide product and commercial insights to shape marketing activities.
• Evaluate campaign and activation performance and identify follow-up opportunities.
• Principal & Stakeholder Management
• Coordinate with brand principals on product, marketing, launch, and reporting requirements.
• Communicate local market insights and product performance.
• Work closely with Marketing, Retail, E-commerce, VM, Operations, and Finance.
• Product & Merchandising
• Evaluate new products and collections from principals and recommend products to buy.
• Develop assortment plans based on brand positioning, market potential, and sales performance.
• Analyze SKU performance and recommend actions such as replenishment, reallocation, promotion, or exit.
• Buying & Budget
• Support seasonal and annual buying plans.
• Manage purchasing budgets / OTB and monitor actual vs. planned purchases.
• Analyze inventory, sales trends, and forecasts to optimize buying decisions.
• Retail & E-Commerce
• Monitor product performance and stock availability across online and offline channels.
• Recommend stock allocation and reallocation based on demand and channel performance.
• Support product visibility and execution across retail and e-commerce.

Kualifikasi

• Bachelor's degree
• in Business, Marketing, Management, Economics, or related fields.
• Minimum
• 2 years