Brand Manager

Deskripsi pekerjaan Brand Manager PT Duasatu Arunika Sportindo

Job Description

• Develop and execute both short-term and long-term brand strategies.
• Plan and implement online and offline marketing campaigns.
• Manage new product launches and promotional activities.
• Analyze market trends, competitors, and consumer behavior.
• Collaborate closely with the Sales, Digital Marketing, E-Commerce, Retail, and Visual Merchandising teams.
• Manage the marketing budget and evaluate the effectiveness of each campaign.
• Monitor key performance indicators (KPIs), including sales, brand awareness, customer engagement, and marketing ROI.
• Prepare and present brand performance reports to management.

Qualifications

• Bachelor's degree in Marketing, Management, Business Administration, Communications, or a related field.
• Minimum of 2 years of experience as a Brand Manager, Product Manager, or Marketing Manager.
• Experience in the retail industry is required; experience in the sports industry is an advantage.
• Strong understanding of digital marketing, social media, and e-commerce.
• Ability to analyze sales data and develop data-driven marketing strategies.
• Excellent communication, presentation, and negotiation skills.
• Fluent in both written and spoken English.
• Creative, innovative, results-oriented, and possesses strong leadership skills.
• Solid understanding of product launch processes and event marketing.
• Experience working with international brands is a plus.