Brand Manager

Deskripsi pekerjaan Brand Manager PT Lizzie Parra Kreasi

Job Description

• Develop and execute integrated brand strategies aligned with business objectives and sales targets.
• Drive brand growth through effective marketing initiatives, product launches, and commercial strategies.
• Plan and oversee integrated marketing campaigns across online and offline channels.
• Identify growth opportunities across retail, digital, partnerships, and brand activations.
• Monitor brand performance, marketing effectiveness, and key business metrics to optimize results.
• Manage marketing budget and ensure efficient ROI across brand initiatives.
• Collaborate with cross-functional teams to deliver consistent brand experiences and business impact.
• Ensure strong and consistent brand positioning across all customer touchpoints.

REQUIREMENTS

• Minimum 5-8 years of experience in Brand Management or a Marketing leadership role.
• Experience in the retail and/or beauty industry is highly preferred.
• Proven track record of driving sales growth, brand expansion, and successful marketing initiatives.
• Strong experience in integrated marketing campaigns and new product launches.
• Solid understanding of business performance, P&L management, budgeting, and marketing ROI.
• Strong business acumen with the ability to balance creativity and commercial objectives.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.
• Outstanding communication and presentation skills.
• Fluent in both English and Bahasa Indonesia.