Brand Manager

Job Description

• Develop and implement the overarching
• brand strategies for multiple brands
• , ensuring distinct positioning for each to maximize market share and prevent cannibalization
• Act as the "
• Brand Guardian

", maintaining strict consistency in visual identity, tone of voice, and customer experience across all delivery platforms and digital touchpoints.

• Lead end-to-end
• 360 marketing campaigns
• from ideations to post-campaign analysis, leveraging data to optimize reach, engagement, and conversion.
• Conduct
• continuous market research and competitor analysis
• to identify trends, guiding the New Product Development (NPD) pipeline to keep brands relevant.
• Collaborate closely with the Commercial / Growth team to align brand-building initiatives with sales targets.

Requirements

Minimum 5 years of experience in brand management within the F&B or FMCG industry, including at least 2 years managing a multi-brand portfolio.

Proven ability to manage the distinct positioning, visual identity, and strategic direction of multiple brands simultaneously in a high-velocity environment

Strong balance of creative vision and commercial acumen, with the ability to translate consumer insights into strategies that drive both brand equity and revenue.

Excellent project management and cross-functional leadership skills to orchestrate complex campaigns involving creative, product, and operations teams.

Willing to be placed in Bandung, with hybrid working arrangements (2 days WFO & 3 days WFH).