Brand Marketing Manager

Responsibilities

Lead, develop, and manage the Digital & Loyalty team by setting clear objectives, providing coaching, and driving high performance.

Develop and execute integrated brand, digital marketing, and loyalty strategies, including end-to-end campaign planning and execution to achieve business objectives.

Manage and optimize digital marketing activities, online content, customer journey initiatives, and digital platforms to enhance customer engagement and brand experience.

Drive revenue growth through digital channels by collaborating with internal stakeholders and external partners to deliver impactful promotional and commercial initiatives.

Lead the development and continuous enhancement of customer loyalty programs, focusing on acquisition, engagement, retention, and customer value.

Build and maintain strategic relationships with agencies, platforms, and business partners to maximize marketing effectiveness and brand exposure.

Monitor marketing, digital, and loyalty performance, leveraging data, market trends, and customer insights to optimize strategies and identify growth opportunities.

Manage marketing budgets and resources effectively to maximize return on investment (ROI) and ensure efficient campaign execution.