Brand Marketing Manager

Deskripsi pekerjaan Brand Marketing Manager Worldwhite Enterprise

HEYMALE requires a Brand Marketing Manager to lead the brand marketing function and translate Brand Direction, Product Direction, and Business Priorities into

strong brand strategy, integrated campaigns, cultural relevance, and qualified demand.

As HEYMALE continues to grow across products, physical stores, campaigns, communities, and customer touchpoints, the brand requires dedicated leadership to

ensure that all brand marketing activities move under one clear strategy, maintain consistent brand standards, and contribute meaningfully to business growth.

This role will lead the Brand Marketing team and work closely with Product Development and Commercial & Growth to connect product, brand, and customer

demand.

RESPONSIBILITIES

• Develop and lead HEYMALE’s brand strategy, marketing plan, and integrated campaigns.
• Strengthen brand positioning, storytelling, and brand equity.
• Lead content, social media, KOL, community, events, and collaborations.
• Drive product storytelling and qualified demand through cross-functional initiatives.
• Monitor campaign performance, brand metrics, and marketing budgets.
• Lead the Brand Marketing team and collaborate with key stakeholders to achieve business goals.

QUALIFICATIONS

• 5–8 years of experience in Brand Marketing, Marketing Strategy, or Integrated Marketing.
• 2–3 years of team leadership experience.
• Strong expertise in brand strategy, storytelling, consumer insights, and integrated campaigns.
• Good understanding of digital marketing, social media, KOL, community, and brand activations.
• Commercially minded with strong analytical, planning, and budget management skills.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Passionate about menswear, lifestyle, and contemporary culture.