Skill diminta
Mandarin
Deskripsi
Deskripsi pekerjaan Brand Marketing Specialist – Beauty PT Beauty Essential Indonesia
Responsibilities
- Develop and execute marketing strategies for beauty brands across online and offline channels.
- Lead online brand marketing activities and campaigns to increase brand awareness, traffic, and sales.
- Develop strategies to leverage online marketing activities to drive offline sales and customer acquisition.
- Plan and manage marketing campaigns across platforms such as TikTok, e-commerce, social media, KOL/influencer, and other relevant channels.
- Monitor marketing performance, sales results, and customer behavior to identify growth opportunities.
- Collaborate with sales, e-commerce, KOL, creative, and offline teams to ensure integrated marketing execution.
- Support the brand's expansion from online channels into offline channels.
- Analyze campaign performance and provide recommendations for continuous improvement.
Requirements
- Minimum 1 year of relevant marketing experience, preferably in the beauty/cosmetics industry.
- Experience working with a beauty brand that has both online and offline business channels.
- Strong understanding of online brand marketing and how to convert online marketing activities into offline sales.
- Experience in developing and executing marketing campaigns.
- Strong analytical, strategic thinking, and problem-solving skills.
- Able to work independently and take ownership of marketing projects.
- Mandarin proficiency is a plus, but not mandatory.
- Willing to work in a fast-paced and dynamic environment.