Brand Partnership Manager - CPG, Indonesia

Responsibilities

Responsibilities The Global Business Solutions (GBS) team drives sustainable revenue growth and strategic partnership development for TikTok For Business. As a Client Lead, you will act as a trusted advisor to enterprise clients, shaping long-term commercial strategy and unlocking full-funnel growth. This is an Individual Contributor role & reporting to Industry lead 1. Client Partnership Management

Own and grow a portfolio of strategic CPG accounts, acting as the primary business partner for day-to-day and mid-to-senior stakeholder engagement.

Build strong working relationships with Brand Managers, Media Leads, and agency partners, while progressively influencing senior decision-makers.

Translate client brand and commercial objectives into structured full-funnel activation plans aligned with industry strategy.

Partner closely with cross-functional teams (Client Solutions, Marketing Science, Product, Creator, Measurement, Ops, etc.) to deliver integrated solutions with operational excellence.

Ensure high standards of campaign execution, asset readiness, and performance tracking, with proactive issue resolution.

-Provide structured account updates, risks, and opportunity assessments to the Industry Lead. -Drive annual deals i.e. Joint Business Planning (JBP) where applicable at account level, ensuring clear quarterly priorities, investment commitments, and measurable growth levers. 2. Revenue Growth & Account Expansion

• Deliver against quarterly and annual revenue targets across Branding, Performance, and Commerce solutions within assigned CPG accounts.
• Identify incremental growth opportunities across brands, categories, and budget pools (brand vs trade vs performance).
• Drive adoption of strategic growth levers including branding, performance, TTS, etc.
• Develop insight-led proposals leveraging internal data, category intelligence, and competitive benchmarks.
• Improve share of wallet by strengthening positioning of TikTok as a strategic brand-building and performance-driven platform.
• Maintain disciplined pipeline management and forecast accuracy.

Qualifications

• Minimum Qualifications
• Bachelor’s degree in Marketing, Advertising, Business, Technology, Media, or a related field.
• Minimum 5 years of relevant experience in Sales, Media, or Digital Marketing, with direct client-facing responsibilities.
• Strong understanding of digital media platforms, advertising products, and performance measurement metrics.
• Proven ability to collaborate effectively with and influence cross-functional stakeholders to drive business outcomes.
• Experience supporting or coordinating discussions with senior stakeholders

Demonstrated commercial acumen with a track record of building, managing, and growing client relationships through strong communication and presentation skills.

• High proficiency in both written and spoken English, with the ability to engage directly with multinational clients and regional partners.
• Preferred Qualifications
• Experience working with CPG brands or managing multi-brand portfolios within complex organizations.
• Strong understanding of industry trends, consumer behavior, and emerging advertising innovations.
• Proven experience using data analysis and market insights to shape strategic recommendations and drive measurable outcomes.