Brand Strategy - Marketing

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description

Define and establish integrated marketing campaign plans and communication concepts for Shopee’s external brand initiatives, ensuring full alignment with brand positioning, visual identity, and tone of voice.

Analyze emerging consumer trends, youth culture, digital communities, and lifestyle interests to continuously identify and translate audience insights into high-impact campaign ideas.

Shape and prepare clear, actionable creative briefs to provide strategic direction for agency partners and internal execution teams.

Manage and oversee the ongoing execution and production of marketing collateral across multiple channels, supervising high-value productions including TVCs, digital videos, and photoshoots to maintain quality standards.

Coordinate with cross-functional stakeholders (including Media, Growth, PR, Creative, Social Media, SEO, and Operations) to ensure complete campaign readiness and seamless execution.

• Evaluate brand and campaign performance using qualitative and quantitative metrics, compiling regular reports to update key stakeholders.
• Optimize future campaign strategies by consolidating data from multiple sources to generate actionable, continuous insights.

Implement and integrate AI tools (such as ChatGPT, Claude, and Gemini) into day-to-day marketing workflows to improve productivity, ideation, and decision-making.

Requirements

Hold a minimum Bachelor's degree in Marketing, Business, Communications, or a related field.

Has 1 to 2 years of relevant professional experience in brand marketing, brand strategy, campaign management, or related roles within in-house or agency environments.

• Demonstrated capability using AI platforms to support marketing workflows, content development, and strategic research.
• Prior experience in managing multi-channel campaigns and supervising creative, production, or media agencies.
• Strong analytical skills with the ability to translate consumer insights and performance data into strategic recommendations.
• Exceptional attention to detail with high organizational and execution accuracy.
• Excellent communication, presentation, and storytelling skills to engage stakeholders.
• Agility to think both strategically and creatively while managing multiple tasks in a fast-paced environment.