Business Product Manager - User App Growth, ShopeePay

Job Description

Requirements

Install Growth

Design and manage features/mechanics that drive ShopeePay app installs.

MAU Growth

Own initiatives that convert installed users into monthly active users — onboarding flows, re-engagement triggers, habit-forming features, and retention mechanics.

MTU Growth

Develop features that convert active users into monthly transacting users — reducing friction in the first transaction, incentive structures, and use-case expansion to drive repeat transaction behavior.

Feature Exploration

Continuously identify and test new growth levers — new feature concepts, engagement mechanics — through structured experimentation (A/B testing, pilot rollouts).

Feature Refinement

Analyze performance of existing growth features, diagnose underperformance, and iterate on mechanics, UX, and incentive design to improve conversion at each funnel stage.

Stakeholder Management

• Present growth roadmap, experiment results, and strategic recommendations to leadership (e.g., Director, senior product stakeholders).
• 3-5 years of Product Management experience, ideally in consumer apps, fintech, e-commerce, or growth-focused product roles.
• Proven track record of driving measurable growth in install, activation, or engagement metrics.
• Strong analytical skills — interpreting funnel/cohort data to make product decisions.
• Experience designing and running A/B tests and translating results into product iterations.
• Familiarity with growth loops, funnel optimization, and behavioral/incentive design.
• Proficient in Figma —

able to independently design, prototype, and iterate on UX/UI flows and mockups to communicate feature concepts to design/engineering without waiting on a designer for every iteration.

Excellent stakeholder management and communication skills; able to work cross-functionally across engineering, design, data, and business teams.

Bonus: experience in digital payments/wallets, e-commerce cross-sell mechanics, or Southeast Asian markets.