Skill diminta
CopywritingDeliveryFigmaGoogle SheetsMicrosoft ExcelMicrosoft PowerPointNotionStrategic Planning
Deskripsi
- To strengthen the planning and execution of integrated marketing initiatives, we are opening an opportunity for a
- Campaign Strategist
- who will be responsible for
- Campaign Strategy (Integrated Strategy & Execution).
Requirements
- Must-have
- Minimal 1–2+ years in campaign strategy/planning
- (brand or agency).
2. Strong strategic structuring
- insight → strategy → execution plan → measurement.
- Excellent deck building and storytelling.
- Strong cross-team coordination and documentation skills.
- Nice-to-have
- Experience with integrated campaigns
- (digital + offline activation/community/event).
- Data/measurement literacy
- (GA4 basics, attribution awareness).
- Creative sensibility grounded in KPIs.
Job Descriptions
- Insight & Strategic Planning
- Translate briefs into strategy: objectives, problem statement, audience, key message, proposition.
- Build campaign frameworks (funnel, channel mix, budget logic, KPI measurement plan).
- Use available data (past performance, market signals, competitor patterns) to sharpen insights.
- Concept Development & Creative Direction
- Develop big idea and channel-specific executions (content, paid, activation, community, offline-to-online).
- Create strong creative briefs: tone, RTB, mandatory messages, storytelling direction, format guidance.
- Deck & Proposal Development
- Produce client-ready decks: background, insights, strategy, channel plan, creative direction, timeline, KPIs, budget ranges.
- Ensure narrative flow, clarity, and persuasive copywriting.
- Execution Orchestration
- Act as the cross-functional conductor: Creative, Ops, Tech/Data, Finance/Legal, AE/BD.
- Maintain timeline and QC from kickoff to reporting.
- Align outputs with brand narrative and campaign goals.
- Performance Review & Learning
- Review performance reporting and translate into strategic actions (not just numbers).
- Build post-campaign evaluation, learning logs, and repeatable playbooks/templates.
- Focus
: campaign strategy from insight to execution, big idea development, channel planning, KPI framework, and client-ready deck creation; also leading cross-team orchestration to ensure delivery and measurable impact.
Tools
Google Slides/PowerPoint, Google Sheets/Excel, Docs/Notion, basic paid media literacy to brief/align teams, Figma (optional).