Category Marketing Promotion Analyst

• Develop and implement promotional strategies aligned with campaign objectives, market trends, and Fresh category growth targets.
• Analyze market data and consumer insights to identify opportunities and inform effective promotional tactics.
• Plan, execute, monitor, and optimize integrated promotional campaigns using relevant promotional engine tools to drive business results.

Track key campaign metrics such as sales lift, ROI, and repeat purchase rate, and provide actionable performance reports and dashboards to stakeholders.

Collaborate with Category Marketing, GTM Campaign, Commercial, Product, Growth, Ad Solutions, and CRM teams to ensure seamless campaign execution and alignment with business goals.

• Manage campaign budgets and allocate resources effectively to maximize promotional performance and ensure cost-efficient execution.
• Bachelor's degree in Marketing, Business, or a related field
• At least 2 years of experience in planning and implementing price promotions with a proven track record of delivering growth
• Strong analytical skills with the ability to interpret data and translate it into actionable insights
• Proficiency in Excel and Google Sheets, including ability to build formulas, pivot tables, and basic data visualization
• Excellent communication skills, both verbal and written
• Familiarity with promotional engine tools and platforms, or ability to quickly learn marketing technology tools
• Ability to work in a fast-paced, dynamic environment