Category & Site Merchandiser Manager

Get to Know the Team

GrabMart is Grab's on-demand daily essentials and grocery delivery service, dedicated to bringing a wide range of products from various stores directly to our customers' doorsteps. As a vital part of Grab's ecosystem, GrabMart aims to provide speed, convenience, and reliability.

Get to Know the Role

The Category & Site Merchandiser Manager for GrabMart Indonesia is a pivotal role focused on defining and executing the digital storefront experience. You will be responsible for the "virtual shelf," ensuring that our q-commerce offerings are presented effectively to drive maximum conversion and customer satisfaction. You will lead the category management strategy specifically for the 1P business, ensuring GrabMart remains the preferred choice for daily essentials in Indonesia. You will report to your Manager.

• The Critical Tasks You Will Perform
• Drive sales conversion by analyzing on-site traffic patterns and implementing page layout optimizations.

Continuously A/B test UI/UX elements, including banners, widgets, and collection placements to improve click-through rates (CTR) and conversion rates (CVR).

Utilize heatmaps and customer journey data to identify and remove friction points within the GrabMart app.

Lead the category management strategy for the Indonesia GrabMart 1P business, ensuring product assortments align with market demand and seasonal trends.

• Manage the end-to-end execution of promotional campaigns, including mega-sales, seasonal events, and flash sales.
• Oversee category arrangement and navigation structures to ensure customers can find products and efficiently.
• Coordinate advertising efforts and manage sponsored listings to drive visibility for key brands and high-margin products.

Collaborate with the Marketing and Commercial teams to align on-site visibility with broader brand partnership agreements and trade marketing spends.

Oversee listing optimization, ensuring all 1P products feature high-quality imagery, accurate descriptions, and optimized metadata for search.

Establish and monitor content standards to maintain a premium and consistent look and feel across all 1P categories.

Track and report on key performance indicators (KPIs) such as Conversion Rate, Average Order Value (AOV), Revenue per Visit, and Search Exit Rates.

Work closely with the regional and local Indonesia teams to share best practices and localize global merchandising frameworks.