Content Production Specialist

Manage and grow social media for leading education brands! Gentem Lifelong Learning Indonesia is seeking a skilled Content Creator Specialist to develop and execute strategies that drive engagement and brand awareness across our diverse portfolio. If you thrive on storytelling, audience engagement, and performance-driven content strategies, we want you!

What You’ll Be Doing

Content Shooting & Production: Capture high-quality photo and video content for all Gentem brands, including short-form, long-form, events, classes, and testimonials.

Content Editing: Edit and finalise content for social media (Reels, TikTok, YouTube, carousels), including subtitles, pacing, basic motion, and platform optimisation.

Content Ideation & Storytelling: Develop content ideas, hooks, scripts, and carousel narratives aligned with campaign direction and audience behaviour.

Content Coordination & Asset Management: Coordinate shoots with internal teams and manage all content assets (raw and final) in an organised and accessible system

• Produce consistent social media content: Deliver regular photo, video, and carousel content for all Gentem brands across platforms.
• Improve content quality and engagement: Create visually strong, well-edited content that drives views, saves, and interactions.
• Support brand campaigns and objectives: Translate campaign ideas into execution-ready content (Reels, TikTok, YouTube, carousels).
• Maintain organised content workflow: Ensure all raw and final assets are properly stored, labelled, and accessible.
• Skilled in shooting photos and videos using DSLR / mirrorless camera or mobile
• Basic understanding of lighting, framing, and directing subjects
• Proficient in CapCut (or similar tools) for short-form and long-form editing
• Able to handle subtitles, pacing, transitions, and basic motion
• Able to create simple visual assets and carousels using Canva
• Understands layout, readability, and social media formatting
• Strong sense of content hooks, storytelling, and trends
• Able to coordinate with internal teams and execute content efficiently