Content Specialist

About Job

We’re looking for a creative, research-driven, and tech-savvy Content Specialist to join our team. You’ll be responsible for creating engaging, SEO-friendly content across digital platforms and supporting our social media, email marketing, and multimedia content initiatives.

• Key Responsibilities
• Research HR trends and B2B market insights to create SEO-optimized content for blogs, websites, and landing pages.
• Conduct keyword research and optimize content using Yoast SEO and SEMrush.
• Develop and execute content strategies for LinkedIn, Instagram, and Meta platforms.
• Manage content scheduling and performance tracking using Meta Business Suite and social media analytics tools.
• Collaborate with designers to create infographics, videos, and other visual content using Canva.
• Assist with short-form video concepts and scriptwriting.
• Support email marketing campaigns, newsletters, and lead-nurturing content using Mailchimp or similar platforms.
• Collaborate with Marketing, Sales, Product, and Technology teams to maintain consistent brand messaging across channels.
• Leverage AI tools for content ideation, research, and enhancement.

Requirements

• Bachelor’s degree in Communications, Creative Media, Journalism, or a related field.
• 2–3 years of experience in content marketing, SEO writing, social media management, or a related field.
• Excellent writing skills in English and Bahasa Indonesia.
• Hands-on experience with Yoast SEO, SEMrush, and keyword research tools.
• Familiarity with Meta Business Suite, LinkedIn marketing, and social media analytics.
• Proficiency in Canva.
• Experience collaborating with designers, videographers, and content teams.
• Knowledge of AI tools for content creation and enhancement.
• Basic knowledge of email marketing platforms, such as Mailchimp.
• Strong research, analytical, and storytelling skills.
• Experience in B2B, IT, or HR industries is a plus.
• Willing to work from the office (WFO) in Bintaro, South Tangerang.