Skill diminta
Analytical ThinkingAttention to DetailCommunicationCopywritingCreativityDeliveryEnglish
Deskripsi
Tanggung Jawab
- Responsible for developing and executing digital content strategies
- across social media platforms.
- Develop editorial plans and content calendars
- aligned with brand objectives and consumer insights.
- Create engaging, culturally relevant content ideas
- and copy tailored to Gen Z and Gen Alpha.
- Ensure
- strong visual direction
- and consistency across all digital content.
- Manage content timelines
- and coordinate with internal teams and digital agencies to ensure timely execution.
- Monitor social media trends and identify relevant opportunities for the brand.
- Provide clear creative direction and feedback to digital agencies and content partners.
- Continuously improve the brand’s digital presence through relevant, engaging, and high-performing content.
Kualifikasi
- Minimum Bachelor’s Degree (S1), preferably in
- Communication, Marketing, Journalism, Public Relations, Digital Media, or related fields
- Experience in
- FMCG, consumer goods, agency, or corporate environment
- is a plus.
- Strong
- copywriting and storytelling
- skills in both Bahasa Indonesia and English.
- Understands basic
- social media analytics and performance metrics
- (reach, engagement, impressions, CTR, etc.).
- Consumer-Centric Thinking: Ability to
- understand audience
- motivations, behaviors, and content consumption patterns.
- Creativity & Trend Agility: Ability to generate fresh content ideas and quickly adapt to emerging trend.
- Ownership & Accountability: Takes responsibility for content performance and delivery.
- Analytical Thinking: Ability to derive insights from data.
- Attention to Detail: Ensures high-quality execution.
- Having a content portfolio is highly preferred.
- Willing to work in West Jakarta area.