Content Specialist

Tanggung Jawab

• Responsible for developing and executing digital content strategies
• across social media platforms.
• Develop editorial plans and content calendars
• aligned with brand objectives and consumer insights.
• Create engaging, culturally relevant content ideas
• and copy tailored to Gen Z and Gen Alpha.
• Ensure
• strong visual direction
• and consistency across all digital content.
• Manage content timelines
• and coordinate with internal teams and digital agencies to ensure timely execution.
• Monitor social media trends and identify relevant opportunities for the brand.
• Provide clear creative direction and feedback to digital agencies and content partners.
• Continuously improve the brand’s digital presence through relevant, engaging, and high-performing content.

Kualifikasi

• Minimum Bachelor’s Degree (S1), preferably in
• Communication, Marketing, Journalism, Public Relations, Digital Media, or related fields
• Experience in
• FMCG, consumer goods, agency, or corporate environment
• is a plus.
• Strong
• copywriting and storytelling
• skills in both Bahasa Indonesia and English.
• Understands basic
• social media analytics and performance metrics
• (reach, engagement, impressions, CTR, etc.).
• Consumer-Centric Thinking: Ability to
• understand audience
• motivations, behaviors, and content consumption patterns.
• Creativity & Trend Agility: Ability to generate fresh content ideas and quickly adapt to emerging trend.
• Ownership & Accountability: Takes responsibility for content performance and delivery.
• Analytical Thinking: Ability to derive insights from data.
• Attention to Detail: Ensures high-quality execution.
• Having a content portfolio is highly preferred.
• Willing to work in West Jakarta area.