CONTENT STRATEGIST

We’re looking for a creative person that is able to develop and implement marketing content strategies that are designed to attract audiences and convert them into leads.

REQUIREMENTS

• at least 1 year of experience as a content strategist or a similar role
• Bachelor’s degree in marketing, communications, journalism or related field.
• Having an interest in fashion
• Knowledge of digital marketing, SEO and social media best practices and KPIs
• Familiarity with analytics tools such as Google Analytics or similar platforms
• Experience with doing audience and buyer persona research
• Having creativity, strategic thinking, critical thinking, problem-solving, interpersonal, presentation and communication skills
• Ability to manage multiple projects, meet deadlines and work in a fast-paced environment.
• Excellent communication skills, both written and verbal
• Understanding of branding, messaging, and audience segmentation
• Great leadership skills and ability to work in a team
• Full-time in East Jakarta

RESPONSIBILITY

Develop, execute and manage a comprehensive content marketing strategy that aligns with marketing objectives and target audience

Conduct market research on fashion trends, competitor analysis and audience segmentation to ensure content resonates with the target audiences

Define content goals, KPIs and performance metrics to measure the effectiveness of content marketing initiatives

Responsible for planning, creating, editing and distributing content across various channels such as website, blogs, social media, email and other digital channels to maximize reach, engagement and lead generation

Collaborate with cross-functional teams, including marketing, sales and product development team to create and deliver high-quality, engaging and relevant content that aligns with our target audience and reflects our brand voice

Monitor and analyze content performance using analytics tools and make data-driven recommendations to improve content distribution strategies.

Manage and maintain the content calendar and content production workflows. Ensure that all content is up-to-date, accurate and aligned with marketing goals and brand messaging.

• Ensure consistent brand messaging and tone of voice across all content and communication channels
• Collaborate with marketing and design teams to ensure that all content reflects the brand image and resonates with the target audience.

Please apply by sending your CV + portfolio to

• Car•••@vaia.co.id
• with subject: Content Strategist 2023