COPY LEAD

Job description for COPY LEAD at Brandup Vietnam

I. ROLE OVERVIEW

Lead the Copy team and raise the quality of ideas, messaging and execution across retainer accounts. You will work mainly with Healthcare and Beauty/Cosmetics brands, across an approximately mix of advertising materials and performance content (IMC)

II. WHAT YOU WILL LEAD

Creative direction: Turn business and brand briefs into strong concepts, key messages, campaign lines and scalable content systems.

Quality ownership: Review and take final responsibility for copy quality, brand voice, persuasiveness, accuracy and channel fit before client submission.

Performance content: Develop hooks, angles, headlines, calls to action and testable variations; use media data to improve the next content cycle.

IMC campaigns: Lead copy from pitch to execution across social, digital, video, KOL/KOC, PR activations and other relevant touchpoints.

Team development: Allocate work, coach writers, give clear feedback, manage priorities and build practical standards, templates and review checklists.

Cross-functional leadership: Partner with Strategy, Art/Design, Account, Media/Performance and Production, and present or defend creative recommendations to clients.

Category responsibility: Research products and audiences, control claims and sensitive wording, and protect accuracy, safety and compliance at all times.

III. WHAT WE ARE LOOKING FOR

5+ years of agency or comparable Copywriting/Creative Content experience, including 1–2 years leading people, creative quality or major projects.

• A portfolio covering both performance/advertising materials and multi-channel IMC campaigns, with your role and contribution clearly stated.
• Strong conceptual thinking and excellent Vietnamese writing/editing; working English and bilingual content capability are advantages.
• Hands-on understanding of digital platforms, brand communication and data-informed content optimization.
• Proven ability to delegate, coach, resolve challenges, influence cross-functional teams and manage multiple deadlines and client feedback.
• Healthcare, pharmaceutical, personal care or cosmetics experience—and familiarity with controlled claims—is a strong advantage.
• A proactive learning mindset and evidence that AI is already integrated into your day-to-day creative workflow

III. HR POLICIES

• Salary Range: 25,000,000 – 28,000,000 gross per month.
• Annual leave, statutory insurance, annual health check, and PVI health insurance.
• MacBook provided; professional training and updated Digital Marketing practices.
• Company trip, team building, monthly birthday events, and team activities.
• Working hours: 9:00–18:00, Monday to Friday.
• Location: 12A Floor, Long Tower, 101–103 Nguyen Cuu Van Street, Gia Dinh Ward, Ho Chi
• Minh City.

V. APPLICATION INFORMATION

• CV and a short cover note outlining relevant agency and leadership-readiness experience.
• Portfolio with a clear description of your role and contribution to each selected project.