Copywriter

• Deskripsi pekerjaan Copywriter Hiboo Baby
• Copywriter/Content Writer
• Hiboo
• Position: Full Time
• Location : Onsite - South Jakarta
• Employment Type: Full-time

We are Hiboo Baby, a rapidly growing Indonesian direct-to-consumer (DTC) brand specializes in skincare products for moms and babies. Founded in 2023 and inspired by Japanese skincare, we focus on gentle, minimalist products that are safe for sensitive skin. Hiboo’s products are designed to gently heal and nourish, without the need for prescription-based ingredients.

Some of our popular products include

• All Purpose Baby Balm - helps with diaper rash, eczema, and dry skin.
• Zzz Baby Cream - helps babies sleep better.
• Mochi Skin Serum - keeps skin soft and healthy for moms and babies.
• Mochi Sunscreen provides high-potency, broad-spectrum protection against both UVA and UVB rays and acts as mosquito repellent.
• Temoo Hap Hap - a children's supplement made from honey-based herbal syrup to support children's health and development.

Temoo Ting Ting, - contains nutrient-rich ingredients such Calcium 500 mg & Vitamin D 400 IU to optimize the kid’s growth to support children’s overall health and height

Temoo Eye Eye - Carrots, Tomatoes, Corn, Marigolds, Beets, Berries, promote healthy eye development and good eyesight

From our humble beginnings as a bootstrapped startup, we’ve quickly established ourselves as a key player in the Indonesian mom and baby care market. In just a short period, we have gained significant trust and recognition, winning the prestigious 2024 Brand Choice Award. Our growth has been supported by top investors, including Trihill Capital, Kopital Ventures, and Mulia Sky Capital.

About the Role

We are looking for a Copywriter/Content Writer that is experienced, creative, and prolific at their job. Writing storylines for our content across various platforms including social media, websites, and other marketing materials will be your main responsibility. The content has to be engaging and attracting new potential customers as well as returning customers.

• Key Responsibilities
• Write storyline for our content across all platforms.
• Drive traffic and online presence through SEO-driven content.
• Collaborate with the social media team to ensure consistency with brand identity.
• Analyze marketing products on industry related topics to produce high quality, engaging, and trend relevant content.
• Monitor content performance and review data insights to improve and refine the content.
• Provide new ideas and concepts to drive engagement.
• Develop brand awareness to new potential customers.

Requirements

• Minimum 2-3 years experience as a copywriter, content writer, or similar roles.
• Proven expertise of SEO and content optimization strategies that generate reach.
• Strong writing, proofreading, and analysis skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Strong expertise in social media and website content.
• Strong attention to detail.
• How to apply?

At Hiboo Baby, you’ll play a key role in shaping a brand that matters to moms and families across Indonesia. If you're passionate, driven, and excited to build something meaningful and to improve your personal growth, we’d love to hear from you.

We review applications on a rolling basis, and only shortlisted candidates will be contacted.