COPYWRITER (IMC SPECIALIZATION)

• Job description for COPYWRITER (IMC SPECIALIZATION) at MEKONG COMMUNICATIONS
• Position Summary

The Senior Copywriter (IMC) is responsible for crafting compelling, insight-driven copy that brings brand strategies and campaign ideas to life across integrated communication touchpoints. This role translates strategic briefs into sharp, persuasive, and culturally relevant messaging that works seamlessly across ATL, BTL, digital, social, and e-commerce platforms.

As MKC expands its capabilities across IMC, creative, performance marketing, and e-commerce, the Senior Copywriter plays a key role in elevating the quality of creative output, mentoring junior writers, and ensuring messaging consistency and craft excellence across every client engagement.

• Key Responsibilities
• Creative Concept Development
• Develop big ideas, campaign taglines, and key messages rooted in strategic briefs.
• Partner with Art Directors to conceive integrated campaign concepts across channels.
• Translate brand positioning and communication platforms into distinctive verbal identities.
• Pressure-test ideas for strategic fit, originality, and cultural relevance.
• Copywriting & Content Craft
• Write clear, persuasive, and on-brand copy across TVC scripts, print, OOH, digital, social, and e-commerce content.
• Adapt tone of voice and messaging for different platforms, formats, and audience segments.
• Ensure grammatical accuracy, clarity, and consistency across all deliverables.
• Develop taglines, headlines, body copy, CTAs, and scripts that drive engagement and conversion.
• Integrated Campaign Execution
• Ensure message consistency and creative cohesion across integrated campaign touchpoints.
• Collaborate with Art Direction, Strategic Planning, Media, and Performance Marketing teams to develop unified solutions.
• Localize and adapt global or regional creative concepts for the local market context.