Creative Director (Mom and Baby Category)

Deskripsi pekerjaan Creative Director (Mom and Baby Category) BcBabycare

Responsibilities

Develop and execute creative strategies for short-form video content, particularly for TikTok and TikTok Shop.

Lead the end-to-end content production process, including creative ideation, scripting, storyboarding, directing, shooting, and post-production.

• Develop creative concepts and storytelling approaches for product marketing campaigns, promotional videos, and brand-building content.
• Lead and supervise the creative production team, including video editors, content creators, and other relevant team members.

Analyze content performance, identify opportunities for improvement, and optimize creative strategies based on views, engagement, click-through rates, and sales performance.

• Stay updated on social media trends, competitor activities, and successful content formats to generate new creative ideas
• Collaborate with the e-commerce, KOL & Affiliate, and marketing teams to ensure content aligns with business objectives.
• Establish creative standards and production workflows to improve content quality, efficiency, and output.

Requirements

• Minimum 3–5 years of experience in creative production, video directing, content strategy, or a related field.
• Proven experience developing and producing short-form video content for TikTok, TikTok Shop, Instagram Reels, or similar platforms.
• Experience leading a creative team or managing end-to-end video production projects.
• Strong understanding of storytelling, scripting, visual composition, and audience engagement.
• Familiarity with content performance metrics and the ability to translate data into actionable creative improvements.
• Strong leadership, communication, project management, and problem-solving skills.
• A portfolio showcasing previous creative projects and successful video content is required.
• Experience in Mom & baby products
• is an advantage.
• Portfolio is required, preferably containing TikTok, e-commerce, social media, or other commercial content.

What We Offer