CRM Marketing

Tanggung Jawab

• Develop and execute CRM marketing campaigns to increase customer engagement, retention, repeat purchases, and customer loyalty.
• Manage customer databases and perform segmentation based on customer behavior, transaction history, and purchasing patterns.
• Plan and execute targeted marketing campaigns through WhatsApp Business/API, email marketing, and other CRM channels.
• Develop customer lifecycle strategies, including customer acquisition support, onboarding, retention, reactivation, and loyalty programs.
• Collaborate with Digital Marketing and other related teams to align CRM initiatives with ongoing promotions and marketing objectives.

Monitor and analyze CRM campaign performance, including conversion rate, repeat purchase rate, customer retention, and campaign effectiveness.

• Identify opportunities for upselling and cross-selling to maximize customer lifetime value.
• Prepare regular CRM performance reports and provide data-driven recommendations for campaign optimization.

Kualifikasi

• Bachelor's degree in Marketing, Communication, Business, or related fields.
• Minimum 1 year of experience in CRM Marketing, Digital Marketing, Retention Marketing, or related roles.
• Good understanding of digital marketing strategies, customer lifecycle management, and customer engagement.
• Experienced in managing CRM campaigns, customer segmentation, and targeted marketing communications.
• Familiar with CRM platforms, WhatsApp Business, email marketing, or marketing automation tools.
• Strong analytical skills with the ability to interpret customer data and campaign performance.
• Proficient in Microsoft Excel or Google Sheets for database management and reporting.

Understanding of key marketing metrics such as conversion rate, retention rate, repeat purchase rate, and customer lifetime value is preferred.

Creative, detail-oriented, target-driven, and able to collaborate across teams.