Skill diminta
AccurateCRMCommunicationDeliveryUpselling
Deskripsi
Tanggung Jawab
Responsibilities
- Analyze CRM campaign data to identify insights and recommend improvements to campaign performance, customer targeting, and communication
- Develop CRM and customer lifecycle plans using customer insights and business goals to drive acquisition, retention, loyalty, and sales.
- Develop customer segmentation and personalized communication strategies across CRM channels to deliver relevant customer experiences.
- Maintain good relation and collaboration with internal and external parties to achive the operational & business goals.
Plan, execute, and optimize CRM campaigns, including promotional, retention, reactivation, loyalty, cross-selling, upselling, and abandoned cart programs across official website and e-commerce channels.
Manage CRM automation, customer journey flows, campaign targeting, communication schedules, and campaign assets to ensure timely and accurate campaign execution
Monitor and evaluate CRM campaign performance, customer engagement metrics, database quality, and campaign delivery to ensure campaign effectiveness and achieve business targets
- Manage and maintain e-commerce contact center operations in accordance with established service standards and targets
- Ensure budget used for influencer, community, marketing activities needs, and developing CRM system is in accordance with plan.
Kualifikasi
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communication, Digital Marketing, Management, or other relevant fields
- 2 - 3 years experience in CRM, Lifecycle Marketing, Digital Marketing, E-Commerce CRM, or Customer Engagement
- Experienced in beauty, FMCG, retail, or e-commerce industries.
- Proficient in CRM System, Data Analysis, Customer Lifecycle Management