Skill diminta
CommunicationEnglishLeadershipPerformance ManagementPresentationSocial Media Marketing
Deskripsi
- Key responsibilities
- Develop and implement comprehensive marketing and brand strategies that align with corporate objectives and market opportunities
- Oversee the planning, development and execution of integrated marketing campaigns across multiple channels and touchpoints
- Lead and manage the marketing team, providing strategic direction, mentorship and performance management to ensure operational excellence
- Manage brand positioning, messaging and identity to ensure consistency and coherence across all organisational communications
- Monitor market trends, competitive landscape and consumer insights to identify strategic opportunities and inform marketing decisions
- Collaborate with cross-functional teams including sales, product development and communications to ensure integrated business approaches
- Manage marketing budgets, track performance metrics and deliver return on investment reporting to senior management
- Develop and maintain relationships with key external partners, agencies and stakeholders to support marketing initiatives
- Ensure compliance with corporate policies, brand guidelines and industry regulations in all marketing activities
- What we're looking for
- Minimum 8 years' experience in marketing and brand management, with at least 3 years in a senior leadership or management position
- Proven track record of developing and executing successful marketing strategies that have delivered measurable business results
- Strong knowledge of brand management principles, marketing communications and integrated marketing approaches
- Demonstrated experience in leading, developing and motivating marketing teams and managing cross-functional projects
- Excellent strategic thinking and analytical skills with the ability to translate market insights into actionable marketing plans
- Proficiency in digital marketing, social media marketing and modern marketing technologies and analytics platforms
- Strong communication and presentation skills, with the ability to articulate marketing strategies to senior stakeholders
- Experience in budget management, financial planning and demonstrating clear return on investment for marketing initiatives
- Bachelor's degree in Marketing, Business Administration, Communications or related discipline
- Fluency in both English and Indonesian is highly desirable