Digital Marketing

Qualifications

Must be currently domiciled in Bali and familiar with the island’s hospitality, tourism, and lifestyle landscape.

Minimum 1–2 years of hands-on experience in Digital Marketing or Social Media Management, preferably within the Villa Management, Boutique Hotels, or Luxury Hospitality industry.

Advanced proficiency in using Canva and CapCut (or Adobe Creative Suite) for fast, high-quality, and aesthetically pleasing content creation.

Solid understanding of social media algorithms (Instagram, Facebook, & TikTok) and knowledge of Meta Ads Manager & Google Ads for driving website traffic/lead generation.

Having valid driving license (SIM C) for mobile content-taking across different villa locations.

Responsibilities

Plan, shoot, and edit high-quality lifestyle content (short videos/reels, photography, and copywriting) that highlights the unique selling points, villa aesthetics, guest experiences, and interior design of our managed villas.

Maintain, optimize, and grow the company’s and individual villas' official social media channels with consistent, engaging, and on-brand posting schedules.

Set up and monitor basic Meta & Google Ads campaigns to increase brand awareness and drive traffic to our official booking website/landing page.

Manage initial organic social media direct messages (DMs) and route potential guests or travel agents immediately to the Reservation Team for booking execution.

Assist the management in ensuring visual assets (photos/videos) on OTAs (Airbnb, Booking.com, Agoda) and Google My Business are up-to-date and visually appealing.

Monitor, analyze, and provide monthly reports on social media engagement, audience growth, and website traffic performance.