Skill diminta
Analytical ThinkingCommunication
Deskripsi
Job Description
- We are looking for a
- Digital Ads & E-Commerce Specialist
to manage and optimize our paid media and e-commerce operations across multiple platforms. This role will be responsible for driving traffic, improving conversions, maximizing campaign performance, and ensuring smooth execution of e-commerce initiatives. The ideal candidate understands both performance marketing and marketplace operations, and is able to work closely with creative and KOL teams to support business growth.
- Key Responsibilities
- Manage and optimize digital advertising campaigns across
- Meta, TikTok, Shopee Ads
- , and other relevant digital advertising platforms.
- Plan, execute, monitor, and improve campaigns across the full funnel, from
- awareness, consideration, conversion, to retargeting
- Oversee
- creative rotation and creative boosting strategy
- to maintain ad freshness and improve campaign performance.
- Analyze campaign results regularly, including spend, ROAS, CTR, CPA, conversion rate, and other key performance metrics.
- Collaborate closely with the
- Creative Team
- and
- KOL Specialist
- to brief, request, and align on creative assets needed for ads and campaign execution.
- Identify top-performing creatives, winning angles, and content gaps, then translate findings into actionable recommendations.
- Upload, manage, and maintain product listings, including
- new SKU launches
- , pricing updates, stock coordination, and product information accuracy across e-commerce platforms.
- Submit and execute marketplace campaign participation such as
- Super Beauty Day, Pilih Lokal, Double Date campaigns
- , and other promotional programs.
- Coordinate campaign timelines and ensure all assets, product setups, vouchers, and promotional mechanics are ready before launch.
- Monitor marketplace performance and recommend strategies to improve product visibility, traffic, conversion, and sales.
- Work closely with internal teams to align advertising strategies with brand objectives, product priorities, and sales targets.
- Stay updated with platform trends, algorithm changes, ad features, and e-commerce campaign opportunities to keep the brand competitive.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Fresh graduates are welcomed.
- Strong understanding of
- Meta, TikTok, and Shopee Ads
- , and marketplace campaign mechanics.
- Familiar with performance metrics such as
- ROAS, CTR, CPC, CPA, CAC, and conversion rate
- Able to manage multiple campaigns and deadlines in a fast-paced environment.
- Strong analytical thinking and problem-solving skills.
- Good communication and coordination skills for cross-functional collaboration.
- Detail-oriented, proactive, and highly organized.