Digital Marketing Executive

Key Responsibilities

Plan and manage budgets for integrated digital marketing campaigns, including email marketing, social media, website management, WhatsApp blasting, mobile applications, and SEO/SEM initiatives.

• Develop and execute marketing content, including email campaigns (e.g., Mailchimp) and social media content for LinkedIn and Instagram.
• Create, edit, and publish content across company social media platforms (Instagram, LinkedIn, and YouTube).
• Set up and manage email marketing campaigns, including audience segmentation, targeting, automation workflows, and analytics tracking.

Monitor, analyze, and evaluate digital marketing performance based on established KPIs and metrics, providing data-driven insights and recommendations.

• Stay updated with digital trends and recommend innovative strategies to enhance brand visibility and engagement.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of relevant experience in digital marketing.

Demonstrated expertise in email marketing strategy and execution, including audience segmentation, automation workflows, A/B testing, deliverability optimization, and performance analytics.

• Strong knowledge and hands-on experience in developing and evaluating social media content, particularly for Instagram and LinkedIn.
• Familiar with current and emerging social media trends and best practices.
• Digital marketing certification (preferred).