Digital Marketing Manager

Deskripsi pekerjaan Digital Marketing Manager PT Orthocare Indonesia

Job Description

• Develop and execute content strategies (Instagram, TikTok) to drive brand awareness and lead generation.
• Create compelling copywriting (hooks, video scripts, captions) that is both persuasive and educational.
• Manage end-to-end content production (video and design) for marketing needs.
• Plan and optimize marketing budgets with a strong focus on ROI.
• Analyze campaign performance using GA4 and GTM, and continuously optimize results.
• Develop and implement digital systems (e.g., WordPress, online forms).
• Collaborate with clinical teams for content creation and field programs.
• Manage e-commerce operations and ensure smooth end-to-end sales processes.
• Plan and execute events and exhibitions as key branding channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in Digital Marketing.
• Strong understanding of content strategy, social media, and digital marketing funnels.
• Proficient in video editing (Adobe Premiere Pro) and basic graphic design (Canva or similar tools).
• Familiar with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience with WordPress or similar CMS platforms is a plus.
• Strong copywriting and communication skills.
• Able to work collaboratively with cross-functional teams (marketing, clinical, operations).
• Fluent in English (both written and spoken).

Placement

Pantai Indah Kapuk (PIK), Jakarta

Working Days

• Monday – Friday: 09.00 – 17.00
• Saturday: 09.00 – 13.00