Digital Marketing Manager

Deskripsi pekerjaan Digital Marketing Manager Tigersnus Bali

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communication, Business Management, or a related field.
• Minimum 5 years of experience in Digital Marketing, with at least 2–3 years of experience in a managerial or supervisory position.
• Proven experience in developing and implementing end-to-end digital marketing strategies aligned with company objectives and sales targets.

Strong understanding of digital marketing channels, including

• Social Media Marketing
• Meta Ads / Facebook Ads
• Google Ads

SEO & SEM

• Content Marketing
• Email Marketing
• Influencer/KOL Marketing
• Marketplace/E-commerce Marketing
• Website & Landing Page Optimization
• Experienced in planning, executing, monitoring, and evaluating digital marketing campaigns.
• Strong understanding of performance marketing, customer acquisition, lead generation, conversion, and retention strategies.
• Able to develop and manage monthly and annual digital marketing plans, campaigns, budgets, and targets.

Experienced in monitoring and analyzing key digital marketing metrics such as ROI, ROAS, CTR, CPC, CPM, CPL, Conversion Rate, Engagement Rate, Traffic, and Customer Acquisition Cost (CAC).

Proficient in using digital analytics and marketing tools such as Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, and other relevant platforms.

• Strong ability to translate data and customer insights into actionable marketing strategies.
• Experienced in developing content strategy, campaign concepts, social media calendars, and digital communication plans.
• Strong understanding of brand positioning, brand awareness, customer journey, and consumer behavior.
• Experience in managing relationships with digital agencies, media partners, influencers/KOLs, vendors, and other external partners.
• Able to manage and control digital marketing budgets and ensure effective allocation of resources.
• Proven experience in team leadership, including setting targets, monitoring performance, coaching, and developing team members.

Strong leadership and people management skills with the ability to work cross-functionally with Sales, Marketing, Product, Creative, IT, and Management teams.

• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong analytical, strategic thinking, problem-solving, and decision-making skills.
• Creative, proactive, innovative, detail-oriented, and result-oriented.
• Able to work in a fast-paced and target-driven environment.
• Willing to work full-time from office and able to travel when required.
• Fluent in English is preferred.
• Experience in FMCG, consumer goods, retail, lifestyle, e-commerce, or other consumer-facing industries is highly preferred.
• Experience in building or growing a brand's digital presence from an early stage is an advantage.
• Strong understanding of current Indonesian digital trends, social media behavior, and online consumer trends.
• Experience in developing digital marketing KPIs and performance reports for management.

Demonstrated ability to achieve measurable results in traffic growth, engagement, lead generation, sales conversion, revenue, or brand awareness.