Skill diminta
Adobe PhotoshopAttention to DetailCRMCanvaCommunicationCopywritingCreativityEmail MarketingEnglishGoogle AnalyticsQuality ControlSEMSEOSocial Media Marketing
Deskripsi
- Job description for Digital Marketing at HRM Labs Indonesia
- Digital Marketing Specialist
About Us
HRM Labs is a fast-growing SaaS technology company providing Human Resource Management (HRM) solutions, Digital Forms, and Business Process Automation platforms across Southeast Asia. We are looking for a creative, data-driven, and tech-savvy Digital Marketing Specialist to strengthen our brand presence, generate quality leads, and support our business growth.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns across multiple channels including Google, LinkedIn, Facebook, Instagram, TikTok, and other relevant platforms.
- Create and manage engaging content for social media, websites, blogs, email campaigns, and marketing materials.
- Develop and implement SEO and SEM strategies to increase website traffic and lead generation.
- Monitor, analyze, and report campaign performance using marketing analytics tools.
- Manage and optimize paid advertising campaigns to maximize ROI.
- Collaborate with Sales, Product, and Customer Success teams to align marketing initiatives with business objectives.
- Maintain and improve the company's online presence and brand awareness.
- Conduct market research, competitor analysis, and identify new growth opportunities.
- Utilize AI-powered tools to improve marketing productivity, creativity, and campaign performance.
Requirements
- Essential Requirements
- Bachelor's Degree in Marketing, Communications, Business, Digital Media, or a related field.
- Minimum 2 years of experience in Digital Marketing, Growth Marketing, Content Marketing, or a similar role.
- Strong understanding of digital marketing channels, social media marketing, SEO, SEM, email marketing, and lead generation.
- Experience with marketing analytics tools such as Google Analytics, Google Search Console, Meta Business Suite, or similar platforms.
- Excellent written and verbal communication skills in English.
- Creative mindset with strong attention to detail.
- Ability to work independently while managing multiple projects and deadlines.
- AI & Technology Requirements
- Strong ability to leverage and collaborate with AI tools to improve productivity and marketing effectiveness.
Proven experience using AI-powered platforms for
- Content creation and copywriting.
- Graphic design and creative asset generation.
- Video creation and editing.
- Marketing research and competitor analysis.
- Campaign optimization and performance reporting.
- Familiarity with AI tools such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, Adobe Firefly, or similar solutions.
- Ability to create effective prompts and workflows that integrate AI into daily marketing activities.
- Understanding of AI-assisted content quality control, fact-checking, and brand consistency.
- Preferred Qualifications
- Experience marketing SaaS products or B2B technology solutions.
- Experience managing LinkedIn advertising campaigns.
- Basic knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
- Basic video editing skills.
- Experience with marketing automation platforms and CRM systems.
- Familiarity with HR Technology, HR Software, or Enterprise Software industries is an advantage.
- What We Are Looking For
- A proactive and innovative marketer who embraces new technologies.
- Someone who sees AI as a productivity partner rather than just a tool.
- A data-driven individual who can combine creativity with measurable business results.
- A continuous learner who stays updated with digital marketing trends, AI developments, and emerging technologies.
- Location: Vietnam / Full Remote
- Employment Type: Full-Time