Digital Marketing Specialist

Job Description

• Develop and execute digital marketing strategies to support brand growth and achieve the company's business objectives.
• Conduct research on social media trends, consumer behavior, and competitor activities to generate relevant and engaging content ideas.
• Plan and develop creative content concepts, themes, and ideas for all digital platforms.
• Prepare and manage the monthly content calendar, ensuring all content is published according to schedule.
• Identify the most effective content formats to increase engagement, reach, brand awareness, and audience growth.
• Collaborate with the Graphic Designer, Videographer, and Content Creator throughout the content production process.
• Ensure all digital content aligns with the company's brand identity, tone of voice, and branding guidelines.
• Provide creative briefs and direction to the creative team regarding visual concepts, messaging, and campaign objectives.
• Monitor and evaluate the performance of digital content using data and insights, and provide recommendations for continuous improvement.
• Develop digital campaign ideas to support product promotions, new product launches, events, and new store openings.
• Coordinate with internal teams and relevant stakeholders to ensure digital strategies are aligned with the company's business activities.
• Stay up to date with digital marketing and social media trends to identify new opportunities and implement innovative strategies.
• Prepare weekly and monthly reports on social media performance, content effectiveness, and data-driven recommendations for improvement.

Qualifications

• Bachelor's degree (S1) in Marketing, Communications, Business, or a related field.
• Minimum of 2 years of experience in Digital Marketing, Social Media, Brand Marketing, or Content Strategy.
• Strong understanding of brand development strategies across digital platforms.
• Highly creative with the ability to generate innovative content ideas and marketing campaigns.
• Solid understanding of social media algorithms, including Instagram, TikTok, Facebook, and other digital platforms.
• Ability to analyze content performance data and translate insights into effective marketing strategies.
• Excellent copywriting and storytelling skills.
• Proficient in developing structured content plans and content calendars.
• Strong communication, presentation, and cross-functional coordination skills.
• Results-oriented, innovative, and proactive in keeping up with the latest digital marketing trends.