We an a digital marketing agency with existence in the restaurant industry. We own restaurant chain with outlets across Jabodetabek, Bandung and other cities. We are known for industrial-minimal spaces, rooftops, OOTD corners and work-from-cafe comfort, and our community is awesome. We are building a lean, AI-native digital marketing team that turns attention into visits and orders.
Head of Growth – Digital Marketing
The role
Own our marketing-driven revenue end to end. Lead a lean AI-native team of 3 to 10, run paid media yourself until the team grows, and report weekly to the CEO on revenue per outlet.
What you’ll do
Own the marketing plan, budget and revenue targets per outlet; report to the CEO every week.
In your first 30 days, diagnose every outlet with Finance (P&L, traffic, ratings) and deliver a push / fix / close list.
Run Meta, TikTok and Google ads hands-on, targeted by outlet radius and time of day, until a Performance & Data Specialist joins.
Build tracking from day one: voucher codes, UTM links, POS redemptions and a weekly dashboard.
Lead and coach the team; hire scale-up roles when their workload triggers are met.
Set up AI workflows and the Prompt Library with freelancers; approve every new tool.
Run promotions with margin guardrails; own new-outlet and menu launches.
•Lead crisis response together with the CEO.
Social Media & Community Lead
The role
Run every social channel as a daily publication that brings netizens into our outlets: calendar, copy, community, creators and brand quality.
What you’ll do
Own Instagram, TikTok, Threads and YouTube Shorts: calendar, posting cadence and same-day trend posts.
Write hooks, captions, scripts and promo copy with AI, edited into the client netizen voice
Brief and approve the Content Creators’ work; protect the brand’s look and tone.
Answer DMs and comments with the chatbot; escalate complaints to Outlet Managers.
Find, credit and repost customer content with written permission.
Run a micro-creator programme with a unique voucher code per creator.