Deskripsi
Qualifications
Minimum of a bachelor's degree in Marketing, Business or a related field.
Minimum 3 years work experience in marketing or e-commerce, preferably in a executive/senior role in Personal care/beauty industry/FMCG or related field
- Proven experience of managing e-commerce platforms such as Shopee, TikTok Shop and Lazada, as well as other marketplace
- Experience to
- setting and monitoring Ads on shopee and tikto
- k (GMVmax or tiktok ads manager), end to end
- live streaming
- inhouse and
- optimize affiliate program
- Experience to setting budget for ads, campaign, and strategic marketing programs
- Proficient in ad strategies and ROAS (return on ad spend) analysis
- Knowledge of how to optimise all features and tools on each platform (e.g. campaigns, promotions, vouchers, and ads).
- Ability to register new stores, set up promotional campaigns and maximise sales potential on each e-commerce channel
- Proficient in data analysis and report creation using Excel (pivot tables, formulas, and data visualisation).
- Strong leadership, analytical, creative and communication skills when working across teams
Job Description
- Responsible for optimizing store and product performance across all e-commerce platforms.
- Organize, execute, and evaluate promotional campaigns, product bundling, and vouchers according to the marketing calendar.
- Plan and schedule live streaming hosts, and monitor sales performance from live activities.
- Analyze market data, sales trends, and competitors, and compile weekly and monthly reports on online store performance.
- Collaborate with affiliate programs and influencer marketing to increase traffic and sales conversions.
- Control and develop paid digital advertising (ads) strategies to achieve optimal ROAS targets.
- Work with the marketing and creative teams to increase brand awareness and online sales performance.
- Ensuring all e-commerce activities are in line with the company's business strategy and KPIs.