E-Commerce Manager (Indonesia Team)

Petour is a fast-growing pet nutrition group founded in Singapore, now operating across Vietnam, Thailand, Indonesia, Malaysia, and the Philippines — with expansion into the US already underway. Home to flagship brands Bite of Wild and Mr. Vet, alongside Keepo and Farm, Petour has grown to a team of 200+ people across the region, all driven by one mission: giving every pet the same level of care our founders give their own. Every product is manufactured exclusively in internationally certified facilities (FDA, ISO 9001, HACCP, BRCGS) — because for us, quality isn't negotiable.

PT Petour Petfood Indonesia (PPI) is the group's Indonesia operation, and we're looking for a driven E-commerce Manager to lead our next growth chapter here.

About the Role

As E-Commerce Manager, you'll take full ownership of the online sales strategy and performance across our brand portfolio (Bite of Wild, Mr. Vet, Keepo, Farm) on Shopee, TikTok Shop (Tokopedia), and Lazada. You'll lead the content creator and livestreamer team and serve as the primary point of accountability to management for all e-commerce performance.

Responsibilities

• Own GMV, AOV, traffic, and order growth targets across all marketplace stores for 4 brands.
• Develop annual and quarterly e-commerce strategy, including targets by platform and by brand.
• Lead, coach, and evaluate the content creator, livestream, and e-commerce staff team.
• Plan team hiring needs (headcount, skill gaps) in coordination with HR.
• Drive KOL/KOC and affiliate strategy across all brands.
• Oversee livestream quality and performance (schedule, GMV targets per session, content standards).
• Plan the campaign and promo calendar (monthly flash sales, 9.9/10.10/11.11/12.12, Harbolnas, Ramadhan, and Payday).
• Coordinate with supply chain on SKU-level inventory forecasting per platform.
• Prepare and present regular performance reports to management.
• Ensure store operations comply with applicable Indonesian e-commerce regulations.

Requirements

• Minimum 3-4 years of e-commerce operations experience, with at least 1-2 years leading a team.
• Proven track record of significant GMV growth.
• Familiar with seller center and analytics tools for Shopee, TikTok Shop/Tokopedia, and Lazada.
• Demonstrated ability to build and lead a team - not just an individual contributor.
• Native Indonesian, working proficiency in English (written & spoken).
• Data-driven, comfortable reading performance dashboards and translating them into strategic decisions.

Nice to have: experience in FMCG/petfood/consumer goods, experience managing a multi-brand portfolio, experience setting up or operating livestream infrastructure.