E-commerce & Performance Ads Specialist

Tanggung Jawab

• Manage and optimize daily e-commerce operations across marketplaces, including Shopee, Tokopedia, and TikTok Shop.
• Develop and execute e-commerce strategies to increase sales, traffic, conversion rates, and overall store performance.
• Plan and manage marketplace campaigns, promotions, vouchers, discounts, and product pricing strategies.
• Set up, manage, monitor, and optimize
• Marketplace Ads and other relevant paid advertising campaigns
• Analyze advertising performance and optimize ROAS, CTR, CPC, conversion rates, and advertising budgets.
• Monitor sales performance, campaign results, and advertising expenditure to identify growth opportunities.
• Optimize product listings, including titles, descriptions, pricing, images, and product visibility.
• Conduct A/B testing and implement data-driven improvements to advertising campaigns and marketplace performance.
• Prepare regular sales and advertising performance reports with actionable recommendations.
• Collaborate with the Marketing, Creative, and Commercial teams to support sales growth and brand objectives.

Kualifikasi

• Must be willing to work fully on-site, Monday to Friday, at Rukan Shibuya, PIK 2, Tangerang Regency, Banten.
• Bachelor's degree in Marketing, Business, Management, E-commerce, or a related field.
• Minimum 2–5 years of experience in e-commerce, marketplace management, performance marketing, or a related role.
• Hands-on experience managing e-commerce platforms and marketplace operations.
• Proven ability to set up, manage, and optimize
• Marketplace Ads independently
• Good understanding of performance marketing metrics, including ROAS, CTR, CPC, CPA, and conversion rate.
• Familiarity with marketplace advertising platforms such as Shopee Ads, TikTok Ads, or other relevant advertising tools.
• Experience with Meta Ads is a plus.
• Strong analytical skills with the ability to interpret sales and advertising data.
• Proficient in Microsoft Excel or Google Sheets for reporting and performance analysis.
• Detail-oriented, proactive, target-driven, and able to work independently.
• Experience in the FMCG, Beauty, or Personal Care industry is an advantage.