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Set up livestream operational capabilities, including tools, processes, workflows, and standard operating procedures for livestream selling. Analyze livestream performance, tracking key metrics such as traffic, engagement, conversion rate, and GMV to identify opportunities for optimization
Develop and manage the livestream calendar, coordinating brand-led livestream sessions and affiliate collaborations aligned with commercial priorities and campaign periods. Develop internal livestream capabilities, sharing insights, training relevant teams, and improving the organization’s understanding of livestream commerce
Execute brand-led livestream operations, ensuring product preparation, selling scripts, demonstration materials, and operational readiness
Build and manage an affiliate ecosystem, recruiting and developing a pool of creators and affiliators to expand reach and drive incremental sales. Scale livestream sales performance, testing different formats, time slots, content approaches, and product assortments to improve results.
Collaborate with store teams, traveling to stores when needed to ensure product knowledge, demonstration quality, and coworker competence in livestream support
Coordinate with platform partners and affiliate agencies, negotiating collaborations and ensuring effective campaign execution
Prepare regular reports and insights, translating livestream performance data into actionable recommendations for commercial and channel strategies
The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible can afford them.
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