Food Strategist

Deskripsi Pekerjaan

Key Responsibilities

• Menu Strategy & Development
• Develop and propose menu strategies based on sales performance, customer insights, and market trends
• Ensure all menu offerings align with brand DNA and positioning
• Optimize product mix (core items, seasonal offerings, limited-time offers)
• Sales & Performance Analysis
• Analyze sales data, product performance, and profitability metrics
• Identify high-performing and underperforming items and recommend actions
• Forecast trends and demand for future menu planning
• Trend & Market Intelligence
• Monitor F&B trends (local and global), consumer preferences, and competitor activity
• Translate insights into actionable menu concepts and campaigns
• Identify opportunities for innovation and differentiation
• Cross-functional Collaboration
• Work with Product Development to translate concepts into executable menu items
• Coordinate with Supply Chain to ensure ingredient availability and cost efficiency
• Partner with Operations to ensure feasibility and consistency across outlets
• Collaborate with Marketing to support campaigns, launches, and promotions
• Brand Alignment & Innovation
• Ensure all menu initiatives reflect the brand’s identity, values, and target audience
• Contribute to long-term brand strategy through menu direction
• Lead ideation for seasonal campaigns and new product launches

Requirements

• Bachelor’s degree in Business, Marketing, Hospitality, Culinary Arts, or related field
• 3–5+ years of experience in F&B, merchandising, category management, or menu planning
• Strong analytical background with experience in sales and performance data
• Experience working in cross-functional teams
• Understanding of F&B operations and supply chain dynamics is a plus
• Technical Competencies
• Data analysis (Excel, Google Sheets, BI tools like Tableau/Power BI)
• Sales forecasting and performance tracking
• Menu engineering and product mix optimization
• Market research and trend analysis
• Basic financial acumen (costing, margins, pricing strategy)
• Project management and stakeholder coordination
• Soft Skills
• Strategic thinking and commercial mindset
• Strong communication and storytelling ability
• Creativity with a strong sense of brand identity
• Collaboration and stakeholder management
• Problem-solving and decision-making
• Adaptability in a fast-paced F&B environment