Freelance Growth Marketing Lead

KEY RESPONSIBILITIES

1. MARKETING STRATEGY & POSITIONING

• Develop and refine SHIFT Bali's B2C marketing strategy.
• Strengthen brand positioning and messaging for target audiences.
• Identify growth opportunities through market and competitor analysis.

2. SOCIAL MEDIA & CONTENT DIRECTION

• Create a strategic content roadmap across key social media platforms.
• Guide content creation to improve engagement, reach, and conversions.
• Ensure consistent brand voice and messaging.

3. CUSTOMER ACQUISITION FUNNEL

• Design and optimize an end-to-end customer acquisition funnel.
• Improve lead generation, nurturing, and conversion performance.
• Recommend and implement CRM and marketing automation improvements where appropriate.

4. META ADS STRATEGY & MANAGEMENT

• Develop, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Monitor campaign performance and improve return on ad spend (ROAS).
• Conduct audience testing, creative optimization, and budget allocation.

5. PARTNERSHIP & COMMUNITY GROWTH STRATEGY

• Identify and develop strategic partnerships that support customer acquisition.
• Build relationships with relevant communities, businesses, and influencers.
• Create initiatives that increase brand awareness and referrals.

6. REPORTING & CONTINUOUS OPTIMIZATION

• Track key marketing metrics and campaign performance.
• Provide regular performance reports with actionable recommendations.
• Continuously test, measure, and optimize marketing initiatives for sustainable growth.

IDEAL CANDIDATE

• Proven experience in growth marketing, digital marketing, or performance marketing.
• Strong understanding of Meta Ads Manager and customer acquisition strategies.
• Experience building and optimizing marketing funnels.
• Analytical mindset with the ability to interpret campaign data.
• Excellent communication and project management skills.
• Experience marketing to Australian audiences is highly desirable.
• Previous experience in travel, wellness, healthcare, or lifestyle brands is an advantage.