General Manager (F&B)

Job Description

• We are looking for an experienced, strategic, and results-driven
• F&B General Manager
• to oversee and lead the overall business operations of the company’s Food & Beverage division.
• The General Manager will be responsible for driving
• business growth, operational excellence, profitability, customer experience, and organizational development

across all F&B operations. This role requires strong commercial awareness, leadership capability, financial acumen, and extensive experience in managing high-volume F&B operations.

• Key Responsibilities
• Overall Business & Operational Management

Oversee the overall performance and daily operations of the F&B business, including all outlets, restaurants, cafés, kitchens, and supporting operations.

• Establish and ensure consistent implementation of company policies, operational standards, SOPs, and service standards across all locations.
• Develop operational strategies to improve efficiency, productivity, service quality, and profitability.
• Ensure smooth coordination between
• FOH, BOH, Purchasing, Finance, HR, Marketing, and other supporting departments
• Business Growth & Commercial Strategy
• Develop and execute short-term and long-term strategies to drive
• revenue growth, profitability, market penetration, and customer retention
• Identify new business opportunities, potential locations, new concepts, products, partnerships, and revenue streams.
• Analyze market trends, customer behavior, competitors, and industry developments to support business decisions.
• Financial Management & P&L
• Monitor and analyze
• P&L, revenue, COGS, food & beverage cost, labor cost, operating expenses, EBITDA, and outlet profitability
• Review monthly financial performance and identify opportunities for improvement.
• Establish appropriate financial controls to minimize wastage, leakage, stock variance, and unnecessary operational expenses.
• Leadership & Organization Development
• Lead, develop, and manage the F&B management team, including
• Operations Managers, Area/Outlet Managers, Head Chefs, Kitchen Teams, and other key personnel
• Establish clear organizational structures, responsibilities, KPIs, and performance expectations.
• Develop succession planning and talent development programs for key positions.
• Conduct regular performance reviews and provide coaching and development plans.
• Customer Experience & Brand Standards
• Ensure consistent and exceptional customer experience across all F&B locations.
• Establish and maintain high standards for food quality, service, hospitality, ambiance, and overall guest experience.
• Develop effective service recovery strategies and ensure customer issues are resolved professionally.
• Continuously improve customer journey and service standards based on customer insights and market expectations.
• Food Quality, Product & Menu Development
• Ensure consistent food and beverage quality, taste, presentation, portioning, and product standards.
• Work closely with the
• Executive Chef, Culinary Team, and Product Development Team
• on menu development, menu engineering, pricing, and product innovation.
• Ensure recipes, portion control, and product specifications are consistently implemented across all locations.
• Supply Chain, Procurement & Inventory
• Oversee purchasing, procurement, inventory, warehousing, and supply chain processes.
• Develop effective vendor and supplier management strategies.
• Negotiate pricing, terms, quality standards, and contracts with key suppliers where required.
• Control food cost, wastage, stock variance, spoilage, and purchasing inefficiencies.
• Marketing, Brand & Business Development
• Work closely with the
• Marketing, Brand, Digital, and Events teams
• to develop and execute campaigns that drive traffic, revenue, and brand awareness.
• Develop promotional strategies based on business objectives, customer insights, and seasonal opportunities.
• Evaluate the effectiveness and ROI of marketing and promotional activities.
• Develop strategic partnerships and collaborations to strengthen the F&B business.
• Hygiene, Food Safety, Health & Compliance
• Ensure all F&B operations comply with applicable
• food safety, hygiene, health, workplace safety, licensing, and regulatory requirements
• Establish and monitor food safety and hygiene standards across all locations.
• Ensure regular audits, inspections, and corrective actions are conducted.
• Maintain high standards of cleanliness, sanitation, food handling, storage, and workplace safety.
• Ensure all necessary operational licenses and certifications are maintained where applicable.
• Performance Monitoring & Reporting
• Establish and monitor business and operational KPIs for the F&B division and individual outlets.
• Present regular business performance reports and strategic recommendations to the owners/directors.
• Use data and business insights to make informed operational and commercial decisions.
• New Outlet Opening & Expansion
• Lead and oversee new outlet opening projects from planning through launch and stabilization.
• Develop operational requirements, manpower plans, budgets, SOPs, training programs, and opening checklists.
• Coordinate with relevant teams regarding site readiness, equipment, suppliers, recruitment, training, marketing, and pre-opening activities.
• Ensure new outlets achieve operational stability and targeted performance within the expected timeline.
• Qualifications & Requirements
• Minimum
• 5–10 years of progressive experience in the F&B or hospitality industry
• , with at least
• 3–5 years in a senior management / General Manager / Operations Director / Area Manager position
• Proven experience managing
• multiple F&B outlets or a large-scale F&B operation
• Strong understanding of end-to-end F&B operations, including
• FOH, BOH, culinary, service, purchasing, inventory, and supply chain
• Proven track record of achieving
• revenue growth, profitability improvement, operational efficiency, and cost optimization
• Strong knowledge of
• P&L management, budgeting, forecasting, COGS, food cost, labor cost, and financial analysis
• Excellent strategic thinking, business acumen, and commercial awareness.
• Strong understanding of customer experience, hospitality standards, and brand management.
• Experience in opening new outlets, developing F&B concepts, or business expansion is highly preferred.
• Experience working with marketing, events, digital campaigns, and customer loyalty programs is an advantage.
• Strong understanding of food safety, hygiene, and regulatory compliance.
• Proficient in
• Microsoft Office / Google Workspace
• and familiar with POS, ERP, inventory, and F&B reporting systems.
• Able to work in a
• fast-paced, high-pressure, and target-driven environment
• Willing to work flexible hours, including
• weekends, public holidays, and during major events or peak business periods
• Strong integrity, accountability, ownership, and leadership mindset.
• Candidates who are available immediately or within a short notice period are highly preferred.
• Fluently English.