GRAPHIC DESIGN FnB & RETAIL ( ULUWATU-BALI)

JOB DESCRIPTION

• Graphic Designer (F&B & Retail)
• Department
• Marketing
• Reports To
• Marketing Manager / General Manager
• Employment Type
• Full-Time
• Job Purpose

The Graphic Designer is responsible for creating high-quality visual content that strengthens the company's brand identity, supports marketing campaigns, and enhances customer engagement across the Food & Beverage (F&B) and Retail business units. This role ensures all creative materials are visually appealing, consistent with brand guidelines, and delivered on time.

• Key Responsibilities
• Graphic Design & Creative Development
• Design creative assets for digital and print marketing materials.
• Produce visually engaging graphics that align with the company's branding and marketing objectives.
• Develop creative concepts for campaigns, promotions, and seasonal events.
• Ensure consistency in brand identity across all business units.
• Digital Marketing Design

Design content for

• Instagram
• Facebook
• TikTok
• Google Business Profile
• Website (if applicable)
• Email Marketing
• Create social media posts, stories, reels covers, carousels, banners, and advertisements.
• Prepare graphics for paid advertising campaigns.
• Food & Beverage (F&B) Design Responsibilities
• Design restaurant menus and menu updates.

Create promotional materials for

• New Menu Launches
• Seasonal Promotions
• Happy Hour Campaigns
• Holiday Campaigns
• Anniversary Events
• Special Dining Experiences
• Design table tents, posters, banners, flyers, and in-store promotional materials.
• Produce visual content highlighting food, beverages, and restaurant experiences.
• Retail Design Responsibilities

Design promotional materials for

• New Arrivals
• Seasonal Collections
• Flash Sales
• Clearance Sales
• Product Launches
• Membership Programs
• Create in-store promotional displays and visual merchandising materials.
• Design product tags, packaging, shopping bags, stickers, gift vouchers, and promotional signage.
• Develop digital assets to support e-commerce and retail marketing.
• Branding & Visual Identity
• Maintain consistency of logos, typography, colors, and brand elements.
• Ensure all designs follow the company's brand guidelines.
• Support brand development initiatives through innovative visual concepts.
• Update and maintain brand asset libraries.
• Photography & Content Support
• Assist in planning and executing product photoshoots.
• Edit and retouch product and lifestyle photographs.
• Create simple motion graphics and video assets for digital marketing.
• Collaborate with the Marketing Communication team on creative campaigns.
• Print Production
• Prepare artwork files for printing according to production specifications.
• Coordinate with printing vendors to ensure quality and timely delivery.
• Review proofs and ensure print materials meet quality standards.
• Project Management
• Manage multiple creative projects simultaneously while meeting deadlines.
• Prioritize tasks based on campaign schedules.
• Maintain organized project files and design archives.
• Coordinate with internal departments to understand design requirements.
• Administrative Responsibilities
• Maintain and organize all digital design files and marketing assets.
• Ensure proper version control of design materials.
• Monitor inventory of printed marketing materials when required.
• Support marketing activities and special events with creative design needs.
• Key Performance Indicators (KPIs)
• Creative Performance
• Deliver all design projects on time.
• Maintain high-quality visual standards.
• Ensure brand consistency across all materials.
• Marketing Support
• Produce creative assets according to the approved content calendar.
• Support successful execution of marketing campaigns.
• Improve customer engagement through compelling visual content.
• Operational Efficiency
• Complete revisions within agreed timelines.
• Maintain organized file management.
• Minimize design errors and printing revisions.
• Collaboration
• Work effectively with Marketing, Operations, and Store teams.
• Respond promptly to creative requests.
• Contribute innovative ideas during campaign planning.

Qualifications

• Education
• Bachelor's Degree or Diploma in Graphic Design, Visual Communication Design (DKV), Multimedia, Fine Arts, or a related field.
• Experience
• Minimum 2 years of experience as a Graphic Designer.
• Previous experience in the Food & Beverage, Hospitality, Fashion, or Retail industry is preferred.
• Technical Skills
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva
• CapCut
• Adobe Premiere Pro (preferred)
• Adobe After Effects (preferred)
• Figma (preferred)
• Professional Skills
• Strong understanding of typography, layout, composition, and color theory.
• Knowledge of print production and digital media.
• Basic photography and photo editing skills.
• Basic video editing and motion graphics skills.
• Ability to manage multiple projects under tight deadlines.
• Excellent attention to detail.
• Core Competencies
• Creativity and innovation.
• Strong visual communication skills.
• Time management and organization.
• Problem-solving abilities.
• Adaptability in a fast-paced environment.
• Teamwork and collaboration.
• Initiative and accountability.
• Results-oriented with a commitment to continuous improvement.