Growth Lead

Deskripsi pekerjaan Growth Lead Peponi Travel

Your main mission in growing with us

To translate Peponi’s marketing and commercial strategies into actionable plans that drive brand awareness, audience engagement, lead generation, and sales conversion.

To lead and develop our Growth team across Social Media, Creative Design, and Guest Relations, ensuring clear priorities, accountability, and strong team performance.

To oversee content strategies, social media campaigns, and creative initiatives that strengthen Peponi’s brand positioning and support business objectives.

• To monitor team KPIs and campaign performance, identify growth opportunities, and implement data-driven improvement plans.
• To establish efficient workflows, SOPs, and backup systems to ensure smooth operations and business continuity across Growth functions.
• To improve coordination between marketing, creative, and guest relations to deliver a consistent brand and customer experience.
• To collaborate with the CEO/CMO on marketing strategies, campaign priorities, and initiatives that contribute to Peponi’s business growth.

Mandatory belongings that you must prepare

• Minimum 4 years of experience in marketing, growth, digital marketing, brand management, or a related field.
• Experience leading a team or coordinating multiple functions, with a genuine interest in developing people.
• Strong understanding of digital marketing, content strategy, social media performance, and customer acquisition.
• Comfortable working with KPIs, performance data, campaign metrics, and conversion results.
• Strong leadership, project management, prioritization, and problem-solving skills.
• Able to balance strategic thinking with hands-on execution and team development.
• Proactive, accountable, and comfortable working in a fast-growing business environment.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience in travel, hospitality, lifestyle, or other consumer-facing businesses is a plus.