Skill diminta
CanvaCopywritingGoogle AdsMeta AdsWordPress
Deskripsi
- Head of Brand & Marketing
- We’re looking for a
- Head of Brand & Marketing
- who can lead the brand from strategy to execution.
- This role is for someone who is a
- brand thinker, content strategist, creative director, and performance marketer
- someone who understands how to build a strong F&B/lifestyle brand while also turning ideas into campaigns that drive awareness, engagement, and sales.
- You will be responsible for shaping how the brand looks, sounds, communicates, and grows across all channels.
- Key Responsibilities
- Brand Strategy
- Develop and maintain clear brand positioning, identity, personality, voice, and tone.
- Ensure consistent brand direction across social media, campaigns, stores, packaging, menus, website, and other customer touchpoints.
- Understand our target customers, market trends, competitors, and opportunities.
- Develop ideas that strengthen brand relevance and differentiation.
- Campaign & Marketing Strategy
- Plan monthly, seasonal, and annual marketing calendars.
- Develop campaigns for product launches, seasonal moments, collaborations, promotions, and brand activations.
- Turn business objectives into clear marketing campaigns and action plans.
- Coordinate campaigns from concept through execution.
- Review campaign performance and continuously improve future campaigns.
- Content Strategy
- Build and manage monthly content calendars across Instagram, TikTok, and other relevant channels.
- Develop content pillars and storytelling that fit the brand.
- Create strategies for Reels, TikTok, UGC, creator collaborations, and community-driven content.
- Identify trends while ensuring content still feels authentic to the brand.
- Develop briefs and concepts for content production.
- Copywriting
- Write and/or oversee copy for social media, campaigns, advertisements, menus, products, website, and other brand communications.
- Maintain a consistent and recognizable brand voice.
- Turn simple product messages into compelling stories and campaigns.
- Creative Direction & Production
- Develop creative concepts, references, moodboards, shot lists, and briefs.
- Direct photographers, videographers, content creators, and graphic designers.
- Organize product shoots, lifestyle shoots, campaign shoots, and other content production.
- Maintain a high standard of visual consistency across all brand assets.
- Basic Canva/Adobe skills are preferred, but this role does not need to be a full-time graphic designer.
- Digital & Performance Marketing
- Plan, manage, and optimize Meta Ads campaigns.
- Manage marketing budgets and allocate spend based on performance.
- Understand targeting, retargeting, creative testing, and campaign optimization.
- Google Ads experience is preferred.
- Connect paid campaigns with organic content and overall brand strategy.
- Analytics & Reporting
- Monitor marketing and content performance.
- Track key metrics including reach, engagement, CTR, CPA/CAC, ROAS, conversion, and sales impact.
- Prepare monthly marketing reports with clear insights and next actions.
- Use data to improve content, campaigns, advertising, and marketing spend.
- Website & Digital Presence
- Ensure website content, visuals, promotions, and product information are up to date.
- Coordinate website updates and improvements.
- Basic knowledge of Shopify, WordPress, Webflow, or similar platforms is a plus.
- Work on improving the overall customer journey from social media and advertising to website/store conversion.
- What We’re Looking For
- Strong understanding of
- brand building, content, creative direction, and digital marketing
- Proven experience developing and executing marketing campaigns.
- Strong creative taste and understanding of visual branding.
- Strong understanding of Instagram, TikTok, UGC, and current content formats.
- Hands-on experience with
- Meta Ads Manager
- Good copywriting and storytelling skills.
- Able to manage photographers, videographers, designers, creators, and external partners.
- Comfortable working with both creative ideas and marketing data.
- Able to work independently and take ownership from idea to execution.
- Highly organized and able to manage multiple campaigns and projects simultaneously.
- Experience in
- F&B, hospitality, lifestyle, retail, or consumer brands is highly preferred