Head of Brand Marketing

Tanggung Jawab

Job Description

Lead and drive GreenSM’s overall brand strategy, positioning, and marketing communication to strengthen brand awareness and customer engagement.

Manage and develop the Brand Marketing team, including Creative Studio, Social Media & Creator Specialists, and Brand Activation Specialists.

Develop and execute integrated marketing campaigns across online and offline channels.

Lead brand activation initiatives, partnerships, sponsorships, events, and community engagement programs to increase brand visibility and market presence.

• Oversee social media strategy, content direction, influencer/creator collaborations, and brand storytelling.
• Ensure consistency of brand identity, messaging, and creative execution across all customer touchpoints.
• Collaborate closely with Growth, Operations, Business, and Product teams to support acquisition and retention objectives.
• Monitor brand performance, campaign effectiveness, market trends, and competitor activities to identify growth opportunities.
• Manage marketing budgets and agency/vendor relationships to maximize ROI.

Kualifikasi

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 8–10 years of experience in Brand Marketing, Marketing Communications, or Brand Management.
• Strong preference for candidates from E-commerce, Ride-Hailing, Transportation, Mobility, or Technology companies.
• Proven experience leading integrated brand campaigns, social media, content marketing, and brand activation programs.
• Experience managing creative, social media, and activation teams.
• Strong understanding of consumer behavior, digital marketing, influencer marketing, and community engagement.
• Data-driven mindset with the ability to translate insights into impactful marketing strategies.
• Excellent stakeholder management, communication, and leadership skills.
• Experience working in a fast-paced, high-growth environment is highly preferred.