HEAD OF MARKETING HOUSEWARE – Strategi, Branding & Sales Growth

About us

Plastic Houseware is a leading manufacturer and distributor of innovative household products designed to enhance daily living. With a commitment to quality, sustainability, and customer satisfaction, we have established ourselves as a trusted brand in the houseware industry. Our mission is to deliver practical solutions that make homes more functional and organised, whilst maintaining our dedication to environmental responsibility. We pride ourselves on our dynamic team culture, where creativity and strategic thinking drive our success in a competitive market.

About the role

• We are seeking a
• Head of Marketing Houseware
• to lead our marketing strategy, brand development, and sales growth initiatives. This is a
• contract position
• based in
• West Jakarta, Jakarta

. As Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that elevate our brand presence, drive consumer engagement, and accelerate sales performance across our houseware product portfolio. This role is strategically important to the organisation, as it directly influences our market positioning, brand equity, and revenue growth objectives. You will have the autonomy to shape our marketing direction whilst collaborating closely with senior leadership and cross-functional teams to achieve ambitious business goals.

Key responsibilities

Develop and implement integrated marketing strategies and campaigns that align with business objectives and drive brand awareness, consumer engagement, and sales growth

Oversee brand management, including brand positioning, visual identity, messaging, and consistency across all marketing channels and touchpoints

Lead the creation and execution of product launches, promotional campaigns, and seasonal initiatives to maximise market impact and sales performance

Manage marketing budgets and allocate resources effectively to ensure optimal return on investment across all marketing activities

Conduct market research and competitive analysis to identify opportunities, market trends, and consumer insights that inform strategic decision-making

• Collaborate with sales teams to align marketing initiatives with sales objectives, ensuring coordinated efforts to drive revenue growth
• Oversee digital marketing, social media strategy, and online brand presence to engage consumers and build brand loyalty
• Develop and manage relationships with external marketing partners, agencies, and vendors to support campaign execution
• Monitor marketing performance metrics, analyse campaign effectiveness, and provide regular reporting to senior management
• Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and continuous improvement
• What we're looking for

8+ years of marketing experience in brand management, marketing strategy, or similar roles, preferably within the FMCG, houseware, or related consumer goods industry

• Proven track record of successfully developing and executing marketing strategies that have driven brand growth and increased sales
• Strong expertise in brand management, brand positioning, and brand development across multiple product categories
• Demonstrated experience in campaign development, digital marketing, and omnichannel marketing initiatives

Excellent analytical skills with the ability to interpret market data, consumer insights, and marketing metrics to inform strategic decisions

• Experience managing marketing budgets and demonstrating strong financial acumen
• Strong leadership and team management capabilities with the ability to motivate, develop, and inspire marketing professionals
• Excellent communication and interpersonal skills with the ability to present ideas effectively to senior stakeholders
• Strategic thinking mindset combined with strong execution capabilities and attention to detail
• Experience working with retail and distribution channels is advantageous
• Proficiency in Microsoft Office Suite and marketing analytics tools
• Fluency in English and Indonesian is preferred
• What we offer

At Plastic Houseware, we value our employees and offer a competitive benefits package designed to support your professional growth and wellbeing. We provide opportunities for career development through training, mentoring, and exposure to challenging projects that enhance your expertise in brand management and marketing strategy. We maintain a collaborative and inclusive workplace culture where your ideas are valued and your contributions are recognised. This contract role offers flexibility and the opportunity to make a significant impact on our business during a critical growth phase. We are committed to supporting your success and providing the resources you need to excel in this role.

Apply now

If you are a strategic marketing leader with a passion for building strong brands and driving sales growth, we would like to hear from you. Please submit your CV, a cover letter outlining your relevant experience, and examples of successful marketing campaigns or brand initiatives you have led. Join us in shaping the future of Plastic Houseware and making a meaningful impact in the houseware industry.