Head of Marketing

Tanggung Jawab

• Scope of work
• Consumer Research
• Integrated Marketing Communications (ATL and BTL) include Digital Marketing
• Public Relation
• In-Store Promotions
• Partnerships

Job description

• Collaborate with research agency to conduct consumer research and ability to analyze result, then turns into insight and applicable initiative to build the brand.
• Joint forces with creative agency to create a consumer-centric campaign, then media agency to build an IMC plan for flawless execution.
• Strengthen our corporate image with help from PR agency to build yearly PR sustenance plan, including risk management and store opening celebrations.
• Work with cross-functional team to create, drive and deliver a flawless and successful store promotion
• Seek partnerships with payments providers and create partnership with brands, including product and branding collaborations
• Hand-in-hand tight day-to-day counterpart interactions with marketing regional team to create best-in-class brand plans to deliver the business and marketing KPIs
• Identify the latest trends and content topics affecting our industry
• Work with the team to brainstorm new and innovative growth strategies.

Kualifikasi

• Min. Bachelor or Master Degree in Marketing or relevant field.
• Min. 15 years marketing experience preferably in Retail or FMCG / Financial Technology / Start Up
• In-depth knowledge of various social media platforms, best practices, and website analytics, ATL & BTL.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in marketing.
• Excellent writing skills and fluency in English and other languages would be an added advantage.