Head of Media

• Job Summary
• We are seeking an executive-level
• Head of Media

to oversee and scale our global paid media acquisition, affiliate networks, and performance marketing operations within the Mobile Value-Added Services (MVAS) and Direct Carrier Billing (DCB) sector.

In this leadership role, you will define the overall media strategy, allocate high-volume monthly marketing budgets across Google Ads, Meta, TikTok, native ad networks, and affiliate channels, and lead a multi-disciplinary team of media buyers and affiliate managers. You will be directly responsible for business profitability, campaign compliance, scaling global user acquisition, and presenting strategic daily and weekly ROAS, ROI, and P&L performance reports to the executive leadership team.

Media & Optimization Strategy

Multi-Channel Management

Drive global user acquisition strategies across diverse traffic sources including Google (Search, Display, YouTube), Social (Meta, TikTok), Programmatic/DSP, Native, and Direct Affiliate Networks.

Conversion & Funnel Optimization

Partner with product, tech, and design teams to optimize LP/pre-lander user journeys, subscription flow mechanics, and 1-click/2-click flow conversions.

Ad Tracking & Infrastructure

Oversee server-to-server (S2S) tracking, postback integrations, attribution modeling, and anti-fraud monitoring to ensure clean, actionable data.

Reporting, Analytics & C-Suite Communication

High-Level Reporting

Direct the preparation of real-time, daily, and weekly ROAS, ROI, LTV, and CAC reports for top management.

Business Insights

Translate granular media metrics into strategic insights for C-level executives, recommending pivot strategies, budget expansions, or geographical entries.

Experience: 8+ years in performance marketing/media buying, with at least 3+ years in a senior executive role (Head of Performance, VP of Media, Director of Marketing) within the MVAS, Direct Carrier Billing (DCB), or Digital Subscriptions industry.

Track Record: Proven history of profitably scaling performance marketing spend at a global scale.

Technical Mastery: Deep mastery of media platforms, server-to-server (S2S) postbacks, tracking platforms and data visualization tools (Looker Studio).

Leadership & Analytical Drive: Exceptional commercial acumen, leadership skills, and an analytical mindset focused strictly on bottom-line profitability.