PT Pasti Enak is a premier artisanal food producer based in Bali, expanding rapidly into the Jakarta market. We specialize in crafting a wide-ranging portfolio of artisan cheeses, gourmet dairy, and specialty food products. We supply top-tier hotels, restaurants, cafes (HORECA), and specialty retailers who value exceptional quality, local craftsmanship, and authentic flavors.
We are looking for a driven, results-oriented HORECA Sales Executive to take charge of our Jakarta branch expansion, hunt for new institutional accounts, and build lasting partnerships with the city's top culinary professionals.
Role Overview
As our HORECA Sales Executive, you will act as the culinary bridge between our production kitchens and Jakarta’s vibrant food and beverage scene. You will be responsible for driving B2B sales growth by aggressively prospecting new hotel, restaurant, and cafe accounts, conducting professional product tastings for chefs, and managing the sales pipeline from initial pitch to recurring orders.
Key Responsibilities
Business Development (The Hunter): Identify, target, and secure new HORECA accounts across Jakarta, including boutique and luxury hotels, fine-dining restaurants, artisanal cafes, and catering groups.
Culinary Pitching & Tastings: Conduct engaging, professional cheese tastings and presentations for Executive Chefs, F&B Directors, and Purchasing Managers, effectively communicating flavor profiles, aging, and menu integration ideas.
Consultative Selling: Analyze client menus and collaborate with kitchen teams to recommend ideal cheese selections for appetizers, cheese boards, pizzas, burgers, and dessert programs.
Relationship Management: Maintain high-touch, long-term relationships with key decision-makers to ensure high retention and steady, recurring monthly reorders.
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Pipeline & Market Monitoring: Maintain accurate daily records of sales activities, client feedback, competitor activity, and market pricing trends using our CRM/sales tools.
Cross-Functional Coordination: Coordinate closely with logistics, inventory, and management teams to ensure smooth order fulfillment, delivery schedules, and payment collections.
Qualifications & Requirements
Experience: Minimum 2–3 years of proven B2B sales experience, specifically selling food & beverage, specialty imported/local gourmet goods, wine, or dairy to the HORECA sector in Jakarta.
Network: An established, active network of relationships with Executive Chefs, F&B Managers, and Purchasing teams in Jakarta is a strong advantage.
Culinary Aptitude: A genuine passion for food science, dairy, or gastronomy. A background in culinary arts, hospitality, or food technology is a huge plus.
Communication Skills: Excellent interpersonal, negotiation, and presentation skills in both Bahasa Indonesia and English.
Mindset: A resilient, "hunter" mentality who thrives on networking, stepping into commercial kitchens, overcoming gatekeepers, and closing deals.
Mobility: Possess a valid driving/riding license and personal transport to conduct daily client visits across Jakarta.
What We Offer
Competitive basic salary with an attractive, uncapped commission structure tied to your sales performance.
Operational allowances (transport/communication).
The opportunity to work with exceptional, award-grade artisanal products and represent an innovative producer in the Indonesian gourmet market.
Direct impact on the growth and success of our Jakarta branch expansion.